The market is highly competitive. How can handheld inkjet printer companies get rid of 'low-price competition'?

Nowadays, with the continuous development of the industry, the number of companies producing the same product in the handheld inkjet printer industry has gradually increased, and the homogeneity of products has become more and more obvious. The products lack innovation, the added value of technology is low, and the speed of production technology update is relatively high. slow. Therefore, some companies who want to occupy more market often choose to conduct strategic price reductions or even price wars, but low-price competition is not actually a long-term strategy for corporate development. Low-cost competition is not a long-term strategy for handheld inkjet printers. In the buying and selling market, most people buy things at a cheap price, but the key problem is that when customers cannot identify the quality of products, sellers have no choice. The bottom-line management eventually disrupted the market, causing the wrong phenomenon of starving colleagues, exhausting themselves, and cheating enterprises. For example, if you drop one or two hundred yuan, I drop two to three hundred yuan; if you drop it for half a month, I drop it for a month. With millions of dollars in purchases and making money for selling cabbage, some small and medium-sized enterprises could not withstand the pressure of low-price competition and gradually disappeared from the market. Behind this seemingly prosperous situation, is the life of the enterprise really easy? By the end of the year, after the end of the calculation, the wages of workers, rent, utilities, marketing expenses, logistics expenses and other expenses will be excluded. After a year of hard work, the end result There are only three melons and two dates left. In addition, when some manufacturers are competing at low prices, they often adopt product quality reduction in order to protect their costs. When consumers buy quality-compressed products, problems are discovered during use, which in turn destroys the brand image. Good products and services are the kingly way of development to grab orders from others and break one's own way! Companies that take orders at low prices only value immediate benefits, and seemingly compelling individual choices are endangering the overall healthy development of the industry. Such a business model will not last long, and in the process of industry transformation and upgrading, the company has also lost the ability to improve from product development and process innovation. Its development path can only become narrower and narrower. In the end, it will be found that this is a dead end. . Therefore, in market competition, companies can rely on products and services to speak, and then break the shackles of price wars and seize more market share. Under the fierce market competition and pressure, many companies have no alternative but to participate in the price war. Due to the lack of corporate strength, they can only choose low-price competition to maintain the company in order to survive and develop. However, low-price competition is not a long-term solution. Enterprises should meet the needs of target customers in a targeted manner after understanding market demand on the basis of their own reality. At the same time, companies should also take advantage of their strengths and avoid weaknesses, take the path of corporate characteristics, create differentiated competition, and give full play to their competitive advantages in future development. Only in this way can companies go longer.