In the packaging machinery industry, printer manufacturers are facing huge challenges. More and more companies enter this field, making market competition more intense, and at the same time invisibly affecting market order. In such an environment, printer manufacturers need to firm their own development path, take the road of technological upgrading, and win the favor of the market. Inkjet printer industry has a low threshold. Compared with other packaging machinery and equipment on the market, inkjet printer manufacturers can easily enter the market. But participating in competition is one thing, and winning the market is another. It is precisely because of the low market threshold that many investments have entered the coding industry, which has caused many funds to repeatedly invest in the construction of plants and manufacturing machinery, while the funds for entering technology research and development are very small. Therefore, most of the inkjet printer manufacturers on the market are mostly small-scale and low-tech. The inkjet printers produced can only meet the lower requirements, and only a few machines can meet the market's demand for modern inkjet coding. In this regard, printer manufacturers need to review their own development and establish their own clear development goals and development strategies. Can not blindly follow the trend of investment, we must carry out technology research and development, manufacturing machinery upgrades. Only by seizing the needs of the market, upgrading the technology on the coding machinery, and manufacturing high-quality printers, can we gain continuous competitive advantage in the market. The needs of the market must always be put in the first place, and the inkjet printers that the market needs should be created according to the needs, and the practical and efficient machinery should be created, otherwise everything is empty talk. In order to achieve greater development, printer manufacturers must firm their own development path and recognize the market situation and market demand.