Why do many product packages have QR code labels?

With the development of technology and the popularization of the Internet, QR codes are gradually becoming known and used by people. QR codes can be used for mobile payment, scanning QR codes to order food, electronic ticketing, logistics and distribution, access control management, product anti-counterfeiting, etc. Today, as businesses increasingly pay attention to brand management and anti-counterfeiting awareness, many product packaging surfaces will have QR code labels. These small QR code labels not only provide consumers with more product information and a more convenient way to purchase, but can also effectively prevent the circulation of counterfeit and shoddy products, improve the credibility and popularity of the brand, thereby enhancing the brand's market Competitiveness.

The so-called QR code is a black and white graphic that records data symbol information and is distributed on a plane (in a two-dimensional direction) according to certain rules by certain geometric figures. The use of QR code labels can provide consumers with more product information and facilitate purchase. By scanning the QR code, consumers can easily obtain detailed information about the product, such as production date, shelf life, ingredient list, usage instructions, etc., so as to better understand the product and facilitate purchase. In addition, the application of QR code labels on product packaging can prevent product counterfeiting and enhance interaction with consumers. It uses one-object-one-code technology, where one product corresponds to an anti-counterfeiting code, and consumers can verify the authenticity of the product by scanning the QR code. At the same time, merchants can provide electronic coupons, points redemption, product feedback and other interactive activities through QR codes. Consumers can directly participate in these activities after scanning the QR code. QR codes are playing an increasingly important role in product packaging. Therefore, we should realize the importance of QR codes and make full use of the convenience it brings.