Use big data to analyze the future development trend of the inkjet printer industry

Shanghai Qianli has more than ten years of practical experience in the coding and marking industry. Step by step, it has witnessed the development of many new technologies for marking equipment and the changes in application fields. The concepts of big data, cloud computing, and the Internet of Things have become more and more mature. , There are more and more applications. Today, we will analyze the overall changes in the inkjet printer industry in 2018 and in the future from the perspective of big data. The overall attention of the inkjet marking industry on the Internet has shown a clear upward trend through the data changes from 2011 to 2017, and the population and scope of attention in different regions have also become wider and wider. Below we mainly talk about several changes in the development of the inkjet printer industry from a few points, and use this dimension to explore and analyze the overall development structure of the inkjet printer in the future. 1. Pay attention to changes in hot spots. With inkjet printers as the core, there are changes in themes such as inkjet printer manufacturers, handheld inkjet printers, inkjet printer prices, and laser inkjet printers. From the traditional small character inkjet printer to the user search hotspot evolution of laser inkjet printer, we can see the development trend of the industry, from the original only for coding, it has changed to pay more attention to the quality and effect of the environment and the logo itself. With a deeper awareness of anti-counterfeiting, anti-channeling, marketing, and big data statistics, the application of dynamic coding has also brought a second revolution in the inkjet printer industry. Let some low-end, simple and traditional marking equipment be eliminated, new platforms and intelligent small-scale automatic inkjet printers have begun to rise. From data communication to variable coding, it is a manifestation of technological progress and customer needs. The point of change. From the past to the future, product identification is a problem that manufacturers need to face. From simple code assignment to model identification, and changes in QR code retrospective marketing, we can analyze that the needs of users in the market are constantly changing. Purchase more competitive and product-powered products, get more interaction and support, increase communication channels between customers and manufacturers, and solve various problems encountered in the use process in a timely manner. 2. The overall data changes. Big data makes production smarter, and makes factories more aware of market changes, so as to develop targeted identification equipment, solve product identification problems, and create value. Since 2009, the attention of inkjet printers (the national average daily search volume) is about 300. With the expansion of the application of inkjet marking industry, more and more industries are involved, and the number of people concerned is also rising. By 2017 In 2010, the daily index is expected to be around 1200, an increase of about 4 times. From the changes in the overall trend, we can see that the attention and competitive pressure of China's inkjet marking industry will become greater in the future, and the difference between polarization, stratification, and specialization will be even greater. The selection will also be stricter, and there will be some major changes from quality to after-sales, from online to offline. 3. Changes in platforms and channels. The PC search index in the second half of 2017 The changes in the mobile search index platform in the second half of 2017 mainly refer to the changes in the PC and mobile terminals. From the statistics of the Baidu index platform, we can see that the search index growth rate on the mobile terminal is very obvious. The PC side has shown a clear downward trend (from the 800-day search in the past to the 200-day search in December 2017), which is inseparable from the arrival of our mobile Internet era. In the smart phone terminal, customers can quickly query equipment model, category, type, application, price, plan, automatic production line transformation and automatic coding platform identification equipment specifications, parameters, speed and detailed drawings, etc., saving time Cost and efficiency have been improved. For purchases, more comparative analysis can be made and appropriate and comprehensive equipment can be purchased in one step. The search index ranges from 200IP to 1000IP. In the face of the substantial growth of mobile phones, the potential benefits range from H5 pages to mobile phone websites, to online communication consulting software, WeChat platform official accounts, and self-media, and many other channels have begun to display more product information in an all-round way. And to meet the growing application needs of customers. 4. Future growth points and industry analysis. The next growth point in the future will be the dividends brought by intelligent coding and marking equipment. (The so-called intelligent equipment means that the various parameters of equipment operation can be uploaded to the cloud in time for summary analysis, which is convenient for management personnel to deal with the problem, eliminate the problem in the bud, ensure the efficient operation of the machine, and guarantee the output of the product. ) Different regions, different manufacturers, and different users have different concerns. The networking and aggregation of big data allows manufacturers to better understand the equipment and users to understand the equipment, so that the application threshold of the equipment is lower, and more operators can Zero-based use and master the daily operation, management and maintenance of equipment, reduce factory costs, improve the degree of intelligent manufacturing, and enhance the market competitiveness of the overall factory and products. Shanghai Qianli analyzes big data, not only analyzing the search index of a large number of inkjet printer industries, but also proposing and pointing out the importance of algorithms, so that people can understand the application of big calculations, so that data can generate more value, benefit society, and benefit. Every ordinary person makes the development of the inkjet printer industry healthier and brings more social contributions.