Hand-held inkjet printer companies need to take a long-term view, seize the wind and dare to toss, there will be achievements in the future. In the future, we must seize three major outlets, namely, consumption stimulus, reform, and technology. In fact, this also pointed out the direction of transformation and upgrading for the confused handheld inkjet printer companies. 1. The economic environment for enterprise transformation and development, downturn is the norm. The industry is facing problems such as overcapacity, relative saturation of market capacity, and urgent need to upgrade the industrial structure. However, none of these problems can be solved in the short term, nor can they be solved by the terminal promotion and promotion of field manufacturers. Although the situation is grim, everyone does not need to be overly nervous and pessimistic. There are many excellent companies and merchants in the industry. Most of them have experienced difficult times. There is no internal chaos or external pain, and the company cannot grow up without experiencing hardship and polishing. At present, China’s economy is in throes, which also means that the government’s macro-control and influence will gradually weaken. For some companies, if they still want to rely on policy dividends to grab the market, instead of taking the market and consumers as the guide to create value, I'm afraid it will get worse and worse. Under this circumstance, enterprises should not be afraid of change. It is just that the unchanging is the most terrible. As far as the current market is concerned, change leads to success, and change leads to win. Whether it is a product, a marketing model, or an internal organizational structure, only by following the market’s rapid innovation and change can the company’s long-term health be ensured. 2. The industry needs to be aware of current events and consumption. Many people feel that the Chinese market is weak and demand is relatively saturated. Without policies and government investment, how could the market improve. actually not. Physical chain stores are sluggish, but online promotions are booming. Furthermore, the consumption potential of the Chinese market is far from being fully tapped. The fundamental reason why the current consumer market is not strong is that consumer demand cannot be met. How can users pay for products without a good product for them? Therefore, to solve the consumption problem, the so-called supply-side reform must be integrated with the demand-side reform. Strategic relationship. In terms of reforms, the emergence and development of the Internet in the past 20 years has brought earth-shaking changes to the market. The Internet allows companies to more directly understand user needs and changes the consumption habits of the market. Many companies have stood out because they have grasped the pulse of the Internet. Of course, many companies have been eliminated because they did not adapt to this change. In the future, big data and cloud computing will play an increasingly important role in the market. For companies, they cannot wait for these forces to revolutionize their lives, let alone complain about the rapid changes in the market. If you want to win, you need to seize the trend, create change, and lead the change in the new situation. In terms of science and technology, the direction of technological development is uncertain, but what is certain is that if companies can integrate technological development, update their technical strength in real time, and combine them with products accordingly, they will surely generate unimaginable benefits. What China's industry currently lacks most is differentiated good products, high-quality products and new technological products. This will also become a breakthrough direction for the entire industry in the next 5 years or even longer. The market situation is ups and downs, and adapting to changes is the fundamental way for companies to keep winning. Especially in the current situation, in the face of the bad market situation, if we can no longer be negative and complain, and use courage and wisdom to grasp the three major outlets, we will definitely open up a new world.