The right way for handheld printer companies to embrace the Internet
For the development of handheld inkjet printers, many companies plan to do so. Whether the development of enterprise access to the Internet can be profitable is whether the benevolent sees benevolent, and the wise sees wisdom. As early as last year's Double Eleven e-commerce activities, the news that companies broke 100 million yuan gave many companies a stimulant. Facing the poor performance of the industry, can Internet+ and handheld inkjet printers really work? 1. Blindly opening an online store is not appropriate. Facing the serious situation of market product homogeneity, more and more traditional enterprises Started to enter the Internet. Some entrepreneurs or marketers regard Internet-based e-commerce channels as all of Internet marketing. An industry veteran said frankly. Some companies believe that Internet marketing is to open an online store on Taobao or Tmall, but in the end they found that the store cannot achieve purchases without traffic and conversion rate, and then began to think about other Internet marketing methods. In fact, there is nothing wrong for traditional companies to follow the trend and take the initiative to touch the Internet. After all, they can learn some concepts, viewpoints and methods of Internet thinking, but there are so many online shops. How can they just blindly follow the opening of an online shop on Tmall Taobao? Highlight the characteristics of the company itself, which shows that blindly opening a shop. Second, the right way to embrace the Internet Therefore, companies embrace the Internet, in addition to timely official website, WeChat and Weibo information, online and offline interaction with consumers at the same time, it is necessary to develop a scientific and effective marketing plan based on the company’s own characteristics. It is possible to achieve marketing success. At the same time, companies still have to focus on their own business and do a good job of their products and services, so that they can have an advantage in the Internet army. From the current point of view, the upgrading and transformation of the Internet + industry is mainly manifested in three aspects: the diversification of sales channels, the expansion of investment opportunities, and the innovation of products. Enterprises should first focus their innovation attention on their core and areas of expertise, and then gradually launch other aspects of innovation.
