The ink profit of the printer also includes the service cost_Identification Consumables

Today I will talk to you about the more sensitive issue of profit! First of all, we have to talk about the inkjet printer industry. The inkjet printer industry has been developed for 50 to 60 years, and it has entered the Chinese domestic market for more than 30 years. During these 30 years, it has experienced many major events. 1. Imported brand inkjet printers have entered the domestic market to set up companies and assembly plants. Let’s take the well-known Videojet company in the industry as an illustration. In 2003, Videojet acquired Willie, formally established a Chinese company to enter the domestic market, established an operating headquarters in Shanghai, and an assembly plant in Zhuhai. As a well-known brand in the industry, Videojet can be said to have witnessed the development and changes of China's inkjet printer industry. At the beginning, an ordinary nozzle 60 micron small character inkjet printer can sell for more than 30,000, one A white ink printer or micro-character inkjet printer can also be sold for more than 50,000 yuan. Especially in some precision electronics (PCB, resistors, capacitors, etc.) industries, such as Imaje brand white ink printers or micro-character inkjet printers, the terminal sales price has exceeded 100,000 yuan. Ten years ago, this was a normal market price. . With the increase of competitors and the emergence of laser machines (high resolution, thermal foaming, hand-held, etc.) machines, high prices are becoming more and more difficult to sell, because there are more and more equipment that can meet the basis of factory production and product identification. demand. In our understanding, selling equipment should be very profitable. In fact, it is not. The price of equipment is ranged and the profit is quantifiable. What is more important is the topic we are going to talk about today. The long-term value brought by the use of such consumables. 2. Domestic independent brand inkjet printer manufacturers increased into the market. Like bamboo shoots after a rain, a large number of domestic independent brands have begun to emerge. The founders of these independent brand inkjet printers often have industry experience in the packaging field or the coding and marking industry. In the process of entrepreneurship, they have a relatively rich Actual combat experience, from hardware configuration to software system integration, has its own uniqueness. In terms of competitiveness, in the low-end market, domestic small-character inkjet printer manufacturers have done enough homework. They have done a good job in the basic labeling of some product packaging and cooperation with some supporting suppliers, and can use half of them for imported brands. The price of the inkjet printer is sold to the end-use customer's factory. In the process of use, we can see the different points in various industries, such as food, beverages, daily cosmetics, building materials, pipes and cables, etc. The labeling requirements for these products are not very high, and they can usually be completed by ordinary machines. In the third phase of coding, manufacturers are more concerned about price and availability. As a durable industrial product, the lifespan of domestic inkjet printers is an unavoidable topic for us. The average life of imported brand inkjet printers is 8 years, and the service life of pure domestic inkjet printers is only about 4 years. With the development and growth of the industrial chain of the inkjet printer market, the requirements for stability have become higher and higher, and many customers have begun to have a deeper understanding of inkjet printer equipment. 3. How much profit does the inkjet printer have? For customers, not only will there be a cost when buying inkjet printers, this is very important, but more importantly, there is one that cannot be ignored, that is, the cost of use. In addition to maintenance and repair, the largest proportion of the use cost is inkjet printer consumables. Inkjet printer consumables include inks, solvents, cleaning agents, etc. One thing we often overlook is that we pay too much attention to the ink (ink) price of inkjet printers while ignoring the price of solvents. During the normal operation of the machine, the ratio of ink to solvent is often 1:20, or even more. The ink looks more expensive on the surface, but the amount used is very small. The solvent (thinner) seems cheap, but it is used. More volume. In fact, the profit of inkjet printer ink is not low, generally reaching more than 30%, but these costs include the corresponding service cost. It is not normal to focus only on the profit of consumables one-sidedly, without considering other things. Among the consumables, the profit of solvents is actually the largest, but if we want to obtain long-term profits, we need to provide corresponding services. In 2021, we look back and see that many suppliers of inkjet printers are no longer there. The biggest reason is that they have not done a good customer experience, and people do not have a good use guarantee. Qianli was formally established in 2009. It has a very deep accumulation in the field of industrial packaging labeling. It can quickly and more efficiently provide customers with one-stop software and hardware overall solutions, and help customers with one-item one-code identification and traceability systems. The platform provides suggestions for construction, thereby improving overall efficiency and brand competitiveness.