The industry enters an adjustment period. How can inkjet printer manufacturers win the opportunity?

With the normalization of China's economic development, the inkjet printer industry has also encountered many obstacles. In the process of integration and reshuffle, the viability of the company is constantly being tested. However, the predicament is temporary, the competition is long-term, and the integration is continuous. This is the normal state of the industry, and it is also the reality that we must face. Only by facing the general trend of the industry, can inkjet printer manufacturers win the first place in the future competition. machine. Dilemma: A good opportunity to eliminate the inferior and save the superior. The dilemma of the industry is not terrible. The terrible thing is that the helm has a dilemma. Any industry has a situation from insufficient capacity to overcapacity to shopping. After the industry has gone through a lot of hard work, companies with no scale are naturally eliminated, and all companies with the 100 billion and tens of billions level are left behind. Industry brands are numerous and uneven. In this case, even companies that do well will be dragged down. It’s not that Chinese companies can’t do it, but most small companies win the market by price and sacrifice quality, which ultimately drags down the healthy development of the entire industry. On the other hand, products exported to Japan have undergone strict inspections, and the standards are much higher than those in China. Claim. In this case, its universal high quality has won the hearts of Chinese consumers. Therefore, for the dilemma that companies are facing today, the author believes that it is a good thing, a good opportunity to eliminate the inferior and save the superior. In this case, only companies with good quality and brand capabilities have the opportunity to integrate other potential but not necessarily high-quality companies. Integration: To achieve the goal of 1+1>2 Integration has become a popular term in this year's industry, including integration between enterprises, upstream and downstream integration, and customer resource integration. In the case of a bad market this year, various service platforms have emerged, on the one hand to undertake online business, on the other to open up new customer resources. Under the conditions of the general trend of industry integration, it is necessary for entities and agents to fully integrate and integrate their respective resources. This is a chance to achieve the goal of 1+1 greater than 2. But in the integration, the integration of the team and the concept is the most important. In the process of integration, moving from a field that you are familiar with to a field that you are not familiar with, talents and experience concepts are the most important in this process. Shuffling: Forming a market advantage. When there is competition in an industry, there will be shuffling. Shuffle represents the redistribution of resources and customers in an industry. In this process, shufflers have a natural advantage, not only realizing lower cost shuffling others, but also Can form a certain market advantage after shuffling. With the increasing cost of brand and terminal operation, small-scale companies that rely solely on product price advantages are bound to be the first to taste the pain of the market, with scarce customers and rising rents. For some brands, most of the store sales even rent and operation The cost is not enough, let alone sustainable development. For an industry, washing out these companies is the foundation for the healthy development of the industry. Only when the industry has formed a correct concept of competition, focused on product quality, and achieved competition through differences in marketing models, rather than huge differences in prices, This industry is relatively healthy.