The development of handheld inkjet printers needs to be combined with their own actual conditions

Under the new normal of the economy, the smell of gunpowder in the handheld inkjet printer industry is stronger than ever. In addition to domestic brands fighting to open up new territories, foreign brands are also eyeing them. What's more terrible is that consumers trust foreign brands better than domestic brands. The current situation is extremely severe. It is time for national brands to reflect on themselves. Domestic companies need to learn from foreign companies’ development models to enter the domestic market, which is a fatal blow to companies. Therefore, hand-held inkjet printer companies at this moment need to improve their Ru0026D capabilities and brand effects to gain access to the market. A bargaining chip for survival. In the future market environment, brand marketing will become the mainstream of the entire industry. Companies need to make our brand known to consumers through various channels such as WeChat and Weibo, and establish the image of the brand in the minds of consumers. This is related to To the long-term development of the enterprise. In this regard, domestic companies need to learn from foreign brands. On the one hand, domestic companies need to accumulate network resources in the development process, and on the other hand, companies need to invest a lot of financial and manpower in publicity. For example, in the CCTV prime time for advertising, although many people are now using the Internet, for some third- and fourth-tier cities and rural areas, TV is still the mainstream, and high-frequency broadcasts often win a good reputation. Of course, while carrying out TV advertising, brands should also pay attention to online advertising. However, compared with foreign-funded enterprises, enterprises still have shortcomings in these two aspects. There are not many advertisements on TV, and the publicity on the Internet is often not at the forefront of the times. Therefore, in terms of word-of-mouth marketing, enterprises need to cooperate with foreign enterprises Learn a lot. Of course, for an enterprise, it must be combined with its own development to formulate a propaganda model suitable for the enterprise itself, and must not blindly copy the successful experience of others, otherwise it will be counterproductive. We believe that in the future development process, there will be more companies based in the world.