The demand and application of small character inkjet printer in beer industry

Summer is here. For the beer industry, it has ushered in the peak period of industry production and supply and customer demand. As inkjet printer equipment, it is indispensable in the beer production link, and it is also a very important link. Consumers buy When making beer, as awareness grows, they often look at the production date, batch number, specifications and other information. All industries are seeking opportunities for transformation and upgrading, and the beer industry is no exception. How to increase sales, increase consumer viscosity, enhance brand power, and increase market share has become a marketing problem for many beer manufacturers, suppliers, and agents. . The QR code marketing plan was born as a result of pregnancy. How can some common ways of marketing QR codes be achieved by printing (marking) inside beer bottle caps? 1. Generate the QR code content corresponding to the official account. After scanning the code, you can follow the WeChat official account to learn more about the brand. New information or new marketing activities, questionnaires, etc. can be directly pushed to consumers. 2. Scan the code to get a reward. Open the beer bottle and see the QR code. Consumers can scan the code directly through WeChat on their mobile phone, and there is a probability that they will get a cash red envelope directly. For inkjet printer equipment, the inkjet printer needs to be more intelligent, not only to meet the high-speed flying coding requirements of the production line, but also to meet the requirements of intelligent communication and variable QR code printing to realize one object, one code. For stability, there are also higher requirements. Once the printer fails or has a problem, it will affect the normal operation of the entire production line and the loss is very large. Therefore, there must be a complete handling plan for the normal operation of the machine ( For example, preparing a spare machine) and a series of safeguard measures (arrangement of a processing and executive person responsible for the maintenance of the printer failure). Analysis of the application status of beer inkjet printers. According to statistics, it has been found that in today's production situation, in order to reduce costs, many beer manufacturers now use ordinary small-character inkjet printers, which only complete the inkjet printing of the production date. Work, it is difficult to complete higher-level marketing work. The typical situation is some domestic inkjet printers. On the one hand, the failure rate is high, and problems often occur that affect the production line capacity. On the other hand, the expansion function is weak, and it is not equipped with a communication module, and cannot print some barcodes, QR codes and other information types. . With the advent of Industry 4.0 and China’s Industry 2025, more and more beer manufacturers are thinking of upgrading their own production line equipment and replacing them with smarter and higher-speed imported production lines. It is also a machine that belongs to intelligent equipment, so that it can meet the needs of new automated production lines and also meet the sales needs of beer marketing. Some beer manufacturers also purchase laser printers. The total number of applications of laser printers in the beer industry is smaller than that of traditional inkjet printers. On the one hand, due to price reasons, the price of laser printers is usually inkjet printers. On the one hand, because of the effect and speed, the laser machine is limited, and it is not very suitable for some high-speed production lines, and the marking effect is related to the material, the contrast is not obvious, and the material has a large relationship. The scope of its application. Kinglee has a large number of industry cases in the beer industry, and has rich experience in successful installation, commissioning, maintenance and use. It can provide customers with one-stop automated QR code assignment, traceability, and marketing solutions to improve overall efficiency and product branding. The comprehensive competitiveness of the market, through our automated marking profession, continue to provide higher value for beer production and processing enterprises.