The bidding promotion in the inkjet printer industry has intensified price competition, and the profits of the inkjet printer industry are getting lower and lower
With the increasing number of online customers, Baidu's bidding ranking has become an effective means of finding new customers in the inkjet printer industry. However, Baidu bidding rankings have always made people feel that consumption is confused, which customers click every day, the IP address of the computer that clicks cannot be known, and the malicious clicks of peers are plagued by customers who use Baidu bidding rankings. Chengdu Linshi Company has been cooperating with Baidu since 2011, using keyword bidding rankings on Baidu, consumption has gradually increased from 100 yuan a day to 200 yuan later, 300 yuan to 400 yuan a day now, consumption is increasing . The actual effect and the number of customers have not increased due to the increase in consumption. BTMARK analysis found that this is closely related to the consumption characteristics of the Baidu platform and the intensified competition in the inkjet printer industry. First of all, Baidu's consumption is charged by clicks. Clicks from peers cannot be excluded. Although Baidu has IP exclusions in the background, how do users know which IPs are malicious clicks and how do they know the computer IPs of peers. In fact, Baidu only needs to use frequently-clicked IPs as malicious IPs. In that case, Baidu does not know how much advertising fees will be reduced? Secondly, the competition in the inkjet printer industry has caused all inkjet printer companies, including companies like Videojet, Domino, and Imas to join the Baidu bidding ranks, and the increasing number of inkjet printer companies has pushed up the price. Consumer prices for keywords such as inkjet printers. Another feature brought about by Baidu bidding is that the suppliers that customers find from the Internet intensify price competition, which intensifies business competition. Even if they finally get an order for inkjet printers, their prices are often low and their profits are meager. Therefore, how to develop the customer source of inkjet printers has become a problem we need to consider. Shenzhen inkjet printer manufacturer BTMARK is committed to providing professional marking solutions for global users, upholding efficient and intelligent product development concepts, and focusing on the development and manufacturing of inkjet marking systems.
