Regardless of the future development trend, handheld inkjet printer companies need to continue to innovate

In the highly competitive handheld inkjet printer market, the importance of marketing has become increasingly prominent. Consumers influence the destiny of enterprises. In this new era of economic slowdown, enterprises have to accelerate the pace of expansion in new markets to ease the crisis of overcapacity. At the same time, in order to gain consumer recognition, regardless of future development trends, Hand-held inkjet printer companies should attach great importance to the innovation of marketing models. Brand promotion and brand innovation that are not for the purpose of sales are hooligans. This sentence is blatant, but also very real! In the industry under the new normal, profits are especially precious. But of course, the marketing mentioned here does not mean that it pursues its profits and does not care about product quality. What I am talking about here is how to improve the creativity of marketing in the Internet era and how to use various marketing methods to ensure product quality to the greatest extent. It is profitable for the enterprise. Nowadays, traditional marketing methods such as advertising and promotional activities have become a little weak under the trend of new media. Consumers are not tempted by these common methods. If companies want to grab a certain market in the new era, they must It is necessary to innovate marketing methods to seek new outlets. The marketing innovation of the enterprise takes three steps: First, we must pay close attention to product innovation, from a marketing perspective, broaden the innovation of a single product style, and strive to improve the innovation of product categories. The second is the innovation of marketing capabilities. There is a phenomenon in major stores, that is, the peak season is not busy, and the off-season is not low. Therefore, the marketing of enterprises can no longer be based on pure brand innovation advertising. It is necessary to change the marketing perspective and start from the trinity of brand, product and marketing. Good product marketing channels. From product, brand to marketing, service innovation in the market today is also critical. Third, micro-innovation is a freshener for enterprise development. It may not have a great impact on marketing directly, but a series of micro-actions will have great long-term benefits for Pinpi’s publicity and marketing. For example, in response to the victory of the national football team, Xilinmen combined with the Xilinmen brand to make WeChat and received a lot of attention. For a while, the WeChat circle opened the screen mode, which made people sigh the charm of micro-innovation. In fact, this kind of micro-innovation cost is very low, as long as the social hot spots and brand innovation are properly combined after brainstorming, it will have a great impact.