Reasonable planning allows the printer manufacturer's corporate terminal to be unimpeded

For the inkjet printer industry, terminal sales channels are often related to the development benefits and long-term vitality of the enterprise, so the weight of distributors in the overall industry is higher than that of other industries. For many distributors engaged in terminal work, what they are most worried about is the changes in the terminal sales market. Because of the lack of grasp and understanding of the overall situation, market changes can easily cause dealers to blindly follow the trend and affect brand terminals. . Regarding how to stabilize the terminal marketing channels, the author believes that when choosing a sales positioning, a brand must first accurately understand its own strength and current situation and formulate a practical development plan. Generally, small and medium-sized brands can start from the retail market and accumulate gradually, step by step. When small and medium-sized door industry brands do terminal retail, they should also control the quantity and quality of dealers or directly-operated stores. It should be rationally distributed, planned and managed, focus on the improvement of store image and the quality of terminal sales personnel, focus on service quality, focus on doing a good job of flagship stores, and plan to increase the number of dealers, achieve the goal of high sales and increase the comprehensive strength of the brand, which is the next step for the brand. Be prepared for the development of the project list. For any inkjet printer manufacturer, whether it is doing engineering or retailing, it must ensure product quality and service, continuously improve the brand image, and ensure the sustainable development of the brand. This is the basis for the brand to change its sales positioning. Brands must not only display, advertise, and sell products in retail stores, but also use planned and step-by-step marketing strategies to walk out of specialty stores and actively seek out consumers, so as to make direct-sale stores a brand communication point. Door industry brands must establish a reputation in a small area through direct-sale stores, thereby entering consumers, gaining the trust of consumers, and ultimately becoming an influential brand and brand within the region, and promoting product sales. From the initial difficulty of the industry to now occupying a place in the industry, it is inseparable from people's persistent pursuit of quality. The company knows that there are still many things to do in the future. I believe that in the future, there is still more room for brands to display, and companies should grasp both hands hard, so that they can better develop themselves in the market.