In order to adapt to market demand, printers of inkjet printing machinery are actively getting rid of the image of a large number of products and low technical content, and are developing towards multi-functionality and intelligence. Modern consumers are pursuing the richness of coding flavors, and coding production tends to be more varieties and small batches. Correspondingly, only diversified, with a variety of switching functions, can adapt to a variety of packaging materials and mold replacement inkjet machinery can meet the development needs of the market. In the face of increasingly fierce market competition, if domestic companies do not pay attention to this, it will affect their long-term development. Good sales and service are also the top priority. With the development of the coding machinery industry, some problems have become increasingly apparent. In particular, the progress of the reform of the scientific research and development system is slow, and the gap with foreign countries is obvious. The export products have low foreign exchange earnings, low performance levels, low prices, small enterprise scale, low concentration, and raw material price increases. Quality improvement. Coding machinery companies must seize the new development situation, increase technological innovation, actively carry out product certification, speed up corporate technological transformation, improve supporting measures, actively create conditions, absorb foreign capital, and promote corporate asset reorganization. Only in this way can they be in the new situation. Be in an invincible position. The challenges faced are as follows: First, there are constantly emerging alternative products for inkjet printers abroad, and the replacement of high-end products for domestic inkjet printers will continue to be imported from abroad; second, major foreign competitors will continue to increase, and they will rely on their technology. Advantages, quality advantages and advanced marketing strategies have attracted many domestic users; third, the technical barriers implemented by the countries that have developed countries have become higher and higher, leading to the fact that many of the coding machinery and materials imported by our country can only be used and it is difficult to update independently. The opportunities faced are: First, my country has issued a series of support policies related to the agricultural product processing industry and the coding industry, and the market has played a big role in the development of the coding machinery industry; second, with the WTO rules With further implementation, the coding machinery will upgrade its technical level around international rules and practices; thirdly, with the implementation of the 'Twelfth Five-Year PlanIn the global financial crisis in 2008, coding machinery was not greatly affected. This is mainly because the coding machinery is a product of the people's livelihood, which occupies a pivotal position in the lives of ordinary people, and the sales scope is mostly domestic sales. At present, the spray code machines sold on the market mainly include refiners, sealers, meat grinders, noodle machines, etc. In addition to the steady demand for restaurants and restaurants in cities, the demand for coding machinery in rural areas should not be underestimated. With the improvement of living standards, many rural people pay more and more attention to the quality of life. Coding machines make their lives more convenient and are welcomed by many rural people. my country will improve the industrial structure of the coding machinery industry, increase investment in scientific research, promote the popularization of high-end coding machinery products, key leading enterprises to build technology research and development laboratories, increase technology and capital investment, and produce high-end products. In the future, my country's coding machinery products will develop rapidly in the direction of high-end, and the coding machinery manufacturing industry can also well reflect the power of advanced technology and technology.