Market trend analysis of today's inkjet printer manufacturers

Inkjet printers are mainly used in the pharmaceutical industry, food industry, beverage industry, cosmetics industry, stationery industry, automobile manufacturing, industrial pipes, chemicals, electronics, electrical appliances, etc. With a real clock, it can print information that changes with time, such as date, shift, text, batch number, rotating characters, product names, and logos. It can be printed on a variety of materials without being limited by its size and texture, including glass, coated cards, plastics, rubber, PVC cables and pipes, and a variety of metals. The same small character inkjet printer with the same function, why is there a world-wide price gap? This question must have confused many printer buyers and users. At present, there are many brands of inkjet printers on the market, and the prices vary widely, ranging from 10,000 to tens of thousands to hundreds of thousands as high. The editor summarized what are the factors of the price disparity: From the source of inkjet printers, it can be divided into three types: the first type, imported inkjet printers, imported from other countries to China, will generate a series of taxes and fees. Labor costs, shipping costs, etc., believe that these costs, the merchant will not pay out of their own pockets, all these costs are included in the cost, then the final cost is still borne by the customer; the second type, domestic inkjet printers, because the raw materials are all It is self-sufficient, so relative to foreign technology and labor costs, it is still quite objective; the third type, since China joined the WTO, with the Chinese people’s learning ability, the current industrial technology has reached the capacity of assembly production. Therefore, imported core components have been produced, and the inkjet printer manufacturers assembled in China have a more reasonable cost compared with all imported inkjet printers. Brand effect is well known, the price of any product is directly proportional to its brand awareness. Therefore, every inkjet printer manufacturer will do everything possible to improve the visibility of its products. Customer demand is the same as ordering in a hotel. The more refined the dishes and the more gorgeous the name of the dish, the larger the number on the menu. The same is true for inkjet printers. The more beautiful the appearance of the equipment, the higher the protection level, the longer the service life, and the price will certainly not be low. In addition to the quality of the inkjet printer, after-sales service is also very important. Although the price is a little bit higher, the service is absolutely excellent. The price war mentioned earlier that there are many brands of inkjet printers and the competition is fierce. Therefore, in order to maintain sales performance, major inkjet printer manufacturers often fight price wars and lower prices to promote sales. But in this way, the profit difference caused by the price reduction will have to be made up elsewhere, which is to reduce the production cost. The real meaning of reducing production costs is to reduce product quality. However, some companies that pay more attention to product quality, in order to establish a brand image, are unwilling to reduce costs and obtain sales, so prices naturally remain high.