Inversion of primary and secondary, the development of inkjet printer manufacturers still need to reverse the market direction

In recent years, most inkjet printer manufacturers in the industry have reduced their inventory of finished products and increased their overall sales efforts in an attempt to solve this problem. The companies hope to return funds through sales. In the face of these changes in the market, most inkjet printer manufacturers are facing the business model based on production and sales, and companies that change through this model are often in a passive position in reform and adjustment. At the same time, it is also easy to cause overcapacity in the enterprise. When market demand decreases, overproduced products have no way to sell, and they can only be piled up into warehouses, and enterprise development is also hindered by many obstacles. Problems in the business model based on production and sales in the industry. As for the problems in the business model based on production and sales in the industry, experts said that the business model based on production and sales is a relatively primitive business method for enterprises. It focuses on sales instead of focusing on sales. product quality. There are no products that can't be sold, only people who can't sell products, which is the principle advocated by this business model. And when the market is in a buyer's market and consumer consumption tends to be more rational, a business model that disregards consumers' feelings such as production and sales will affect the development process of the enterprise. Therefore, experts suggest that companies want to plan for long-term development, or change the original business model to find a new way out with a sales-based business model. In the process of visiting the market, it was discovered that many companies encountered difficulties in the industry and were not affected by the downturn in the market when their development was limited, and their development was good. According to the market demand, industry insiders have interviewed these companies, and their response is based on the way of selling fixed production or breaking the embarrassment. It is understood that the production based on sales is a development model designated by the industry based on market demand, industry development trends, and corporate development directions. Enterprises and distributors are inseparable from the sales and production operation model. In addition, the person in charge explained in detail the process of a certain brand enterprise to provide consumers with private customization. Distributors obtain detailed data on various aspects of the local market, such as local purchasing power, preference styles, product demand points, etc., and feed them back to the company, and then the company interprets the data information, formulates the corresponding production plan, and at the same time focuses on the market data , Conduct research and development of new products, and the sales of the final products fall to the dealers. A person in charge believes that enterprises and distributors are inseparable under this operating model of selling and fixing production. Companies need distributors or the most specific customer needs, and distributors need companies to provide products that best meet customer needs. Compared with the business model based on production and sales, the industry believes that the biggest advantage of the business model based on sales is that it can always be at the forefront of the market, production will not deviate from market demand, and avoid a large number of finished products stacking warehouses. At the same time, companies have more energy to invest in the improvement of product quality to make the products themselves more competitive. Regardless of whether it is a business model based on production-based sales or sales-based production, the company ultimately needs to return to the essence of the product. Only when the quality is guaranteed can the company's competitiveness be more powerful.