Inkjet printer manufacturers industry development analysis O2O model has become a trend

At the moment when the differentiation route of printer manufacturers' products is not yet clear, consumers are more concerned about e-commerce with service as the cornerstone. Therefore, the most important thing for inkjet printer manufacturers and corporate e-commerce companies is to overcome the difficulty of service. In addition, there is a deeper reason why the e-commerce path of most companies has been slow to advance, that is, there is a contradiction between the e-commerce that the company wants to develop and the dealers in the traditional channels. Industry insiders believe that there is a big difference between physical stores and e-commerce. Traditional channels and e-commerce have contradictions that are difficult to reconcile in reality. E-commerce directly impacts traditional channels and directly harms the interests of distributors and agents. The development direction of the industry: First of all, products are younger, and quite a few brands usually choose younger and more cost-effective products when they promote online products. This is determined by the consumer groups constituted by large shopping malls. Most consumers who shop on shopping websites are middle-aged and young people. They have a younger aesthetic and focus on the level of cost-effectiveness. Secondly, the cooperation with Internet home improvement highlights the value, and more and more companies have begun to enter the overall industry. As a new business combination, many companies have gradually moved from being unfamiliar to familiar. Many consumers have also become familiar with and accept this business model. Under the cultivation of such a market, it will move towards a fast lane. Finally, energy conservation and environmental protection are always the constant theme of the industry. With the improvement of people's living standards, more people are beginning to pay attention to well-being, and energy conservation and environmental protection have gradually become an important selling point for the entire industry. In addition to pursuing fashionable changes in design styles, many brands pay more attention to the applicability of energy-saving and environmentally friendly products. The O2O model has become a development trend. E-commerce is essentially buying and selling, but it adopts the form of the Internet, which can quickly gather a large number of potential consumers. E-commerce is essentially the same as traditional channels. The biggest conflict that e-commerce can cause with agents is the protection of the price system. If the two channels can complement each other's advantages and share their interests, companies can open up a new situation. Some insiders pointed out that the characteristics of consumption determine that sales require online and offline integration and development, online to solve open, fair and just consumer demands, and at the same time require strong offline resources as support, including design, display, logistics, etc. With the rapid development of the Internet, for companies, it is not a question of whether to choose e-commerce, or how to choose e-commerce to ensure the growth of online benefits without affecting the sales of physical stores and brand promotion. It is undeniable that the combination of corporate e-commerce and physical stores is an inevitable trend. This is also the new retail era mentioned by Jack Ma. The full integration of online and offline in the future will become an important trend in the development of the industry.