In the context of economic development, it is easy for inkjet printer manufacturers to lose their minds and blindly pursue profits, which is not conducive to the long-term development of enterprises in the long run. This requires companies to have a pragmatic mentality. They must not be anxious, not greedy for meritorious advancement, not fake or fake, not blindly pursue profits and ignore social benefits, etc., and must be serious and truthful in order to be a good company in order to steadily develop in the process of rapid development. forward. Pragmatism is the traditional virtue of the Chinese nation. It is pragmatic and seeking truth from facts. The rapid economic development nowadays brings not only the convenience of life and the improvement of corporate profits, but also the impetuous atmosphere of individuals, enterprises and the whole society. Therefore, returning to the true nature and carrying out pragmatic marketing with a pragmatic attitude can it be a printer The rapid development of manufacturers is escorted by the rapid development of manufacturers! The purpose of marketing is to make profits, but the prerequisite for making profits is that consumers buy products. However, today’s market is dominated by consumers. Consumers choose products on the basis of cost-effectiveness, so enterprises must Practically carry out product production, never cut corners, fake or inferior materials, will focus on research, innovate production technology, and maintain the high cost performance of products, so that they can be favored by consumers and increase profits; corporate marketing methods must be pragmatic, as the market economy develops In-depth development, the seller’s market has gradually transformed into a buyer’s market. Today's consumers have grown up and have seen too many marketing methods. They will no longer be confused by false, grandstanding, and exaggerated marketing concepts. They pay more attention to it. It is the authenticity of marketing methods. Unrealistic marketing will have a counterproductive effect, lose the trust of consumers, and is not conducive to the development of enterprises. In today's society where the economy is developing rapidly and the market is infinitely vast, companies must remember not to get lost, do not lose their original intentions, maintain a pragmatic attitude, carry out pragmatic production, and conduct pragmatic marketing to ensure long-term development!