How does the printer industry deal with the challenges and opportunities it faces

The period from 2008 to 2009 is undoubtedly the most difficult period in the history of the global printing industry. Both printing service providers and printing equipment suppliers have faced unprecedented challenges. During this period, printing equipment sales experienced a 7%-8% decline. Many companies implemented a series of plans to ensure that they could survive the worst recession in the history of the printing industry. While online printing and other digital printing methods have gained growth, this trend has deepened the already existing crisis in the printing industry. Many large equipment manufacturers have closed down one after another, and some smaller companies have either cooperated with other companies or were acquired by large companies in the industry. Sheetfed offset printing presses, commercial web presses, and newspapers have dropped to lows in many major revenue indicators. However, with the obvious improvement of the global economy, the global printing industry also rebounded in the first half of 2010. The demand for sheet-fed printing presses and commercial web printing presses is also gradually increasing, and it is expected that they will gradually return to the previous development speed. At present, Europe is still a large regional market for printing equipment and services. The United States and the Asia-Pacific region are other major markets. Driven by markets such as Australia, China, India, Singapore and Thailand, market demand in the Asia-Pacific region is expanding rapidly, and it is expected to maintain the fastest overall compound bank growth by 2015. Among them, sheet-fed printing equipment will maintain the fastest compound growth rate from 2007 to 2015. In recent years, the demand for printing equipment in my country has been increasing at an annual growth rate of 10%, which has made China a world-recognized market with great potential. Modern inkjet printing machinery is further developing in the direction of high speed, high efficiency and high quality. Large-scale, multi-color, multi-functional, automatic, linked, and serialized models and models are also increasing day by day. Arnoldjet inkjet printers interviewed Shangpu Consulting's machinery industry analysts pointed out: At present, my country's inkjet printer printing equipment market has two major opportunities: 1. From 2007 to 2011, domestic book printing, newspaper printing, bills In printing, office printing, packaging and decoration printing and other printing fields, only packaging printing has achieved an average growth rate of 13.2% in the past five years. In the past five years, the annual growth rate of packaging printing was as low as 9.9%, and reaching 15.4% at the highest. The development of packaging printing is a major trend in world printing. my country's printing machinery enterprises should firmly grasp this opportunity for development. 2. The vicious competition in the medium and high-end inkjet printing machinery market encourages. Where is the breakthrough? Just in technological innovation, research and development of high-end products. Therefore, the next main direction of equipment is to advance to high-end equipment. The market share of high-end equipment requires the joint efforts of domestic printing machinery manufacturers to replace imports or even exports with domestic high-end equipment. This is a good opportunity. According to the '2010-2012 China Inkjet Printing Machinery Manufacturing Industry Market Analysis and Investment Value Research Report' released by Shangpu Consulting, the transformation of the printing machinery industry to digital printing and printing digital transformation is a huge project. In recent years, the increase in imported digital printing presses is a manifestation of the changing demand for printing. The second direction of the development of the printing machinery industry is the transition to green printing. Green printing includes environmentally friendly printing, as well as energy saving and consumption reduction. For example, the precision of the paper cutter is high, which reduces waste, and the cutting production line reduces manual work, saves time and space, and is also green printing. In the Twelfth Five-Year Plan for the printing industry, green printing and digital printing and printing digitization are included. This is the transformation of the printing industry to export, and it will also point out the future product direction for my country's printing machinery. Only when the development of products meets the strategic needs can we continue to expand the market and make progress. The market driving force that promotes the development of the inkjet printing equipment industry tends to change over time, such as the degree of market competition and customer diversity. In different areas of the printing equipment industry, growth and profit potential are also different. In the past few years, the application of digital computer-to-plate technology has surpassed traditional analog technology. This development trend will continue as more small and medium printing companies realize digital prepress technology. On the other hand, the high demand for printed matter and the increasing production capacity of fast printing shops will promote the inkjet printing industry to obtain more investment. Including corrugated cardboard and solid packaging printing, flexible packaging, carton printing, and label printing, they together constitute a large global terminal printing market share. In addition to packaging, magazines, newspapers, catalogs, books, brochures and pamphlets, direct mail, inserts, business forms and office printing, together occupy other market shares of terminal printing.