How do printer manufacturers do a good job in brand positioning and brand occupancy?

Inkjet printers have entered the Chinese market one after another since 1989. After decades of customer development and application accumulation, a large number (hundreds of thousands) of production enterprises have begun to use inkjet marking equipment. After a large number of user groups , The market has matured. For inkjet printer manufacturers, how to occupy a brand position is particularly important. Speaking of brand occupancy, we have to talk about brand positioning first. Brand positioning is particularly important for some small and medium-sized or newly established inkjet printer companies. The brand positioning of inkjet printers can be regarded as a qualitative determination of their own products and a deeper subdivision of them. Find us The characteristics or advantages of the equipment have found a foothold in the market. To summarize briefly, as an inkjet printer manufacturer, if we want to do a good job in brand positioning, we must determine an appropriate market position for it, so as to distinguish it from other similar inkjet printers on the market, so that our own brand of machines can be used by users. Occupy a special position in the heart of the company to better serve the brand and sales of equipment. Further, it is to let the inkjet printer brand occupy the most favorable position in the minds of consumers, and make the brand a representative brand of a certain category or a certain characteristic. For example, the inkjet printer has a fast printing speed and a complete range of inks. When consumers generate related needs, they will first think of our brand. To describe it in one sentence: the brand positioning of inkjet printers is to let our equipment quickly find the entry point and look for differentiation. What is the brand occupancy of the printer? How to do it well? Brand occupancy is an upgrade of brand positioning. Compared with brand positioning, brand occupancy is a more powerful brand marketing strategy. For the now more mature sign supply market, many large inkjet printer manufacturers are striving for brand position. How to seize this position on major platforms through systematic planning and promotion, preempt competitors to propose and formulate sign industry standards, and occupy target users The perception and position of a certain need in the mind. Give full play to its own equipment brand advantages, combine user needs, establish competitive barriers, seize market opportunities, quickly promote and spread, occupy users’ minds, become the first choice of users, make it difficult for competitors to surpass, and ultimately achieve rapid improvement of inkjet printers The purpose of sales and market share.　　 To sum up in one sentence: the brand position of the inkjet printer industry is to occupy the minds of users and become the first choice of users. In the era of the Internet of Things, one thing, one code has become a trend. Not only is the country promoting it, but companies are also spontaneously looking for better identification and coding methods to bring new vitality to products, enhance product comprehensive competitiveness, and improve factory efficiency. , Increase the price. For inkjet printer manufacturers or suppliers, it is a rare and very good development opportunity. At this time of rapid iteration and demand growth, only by becoming the industry leader can we obtain more and better resources and development opportunities. It is far from enough to find a good brand positioning for the brand. It is more important to spread this brand positioning through as many channels and platforms as possible as soon as possible. This is because communication is like this. Whoever speaks first means who owns it. Saying first means occupying the seat first, and occupying the seat first means owning it first. How to do a good job in the brand position of inkjet printers. First of all, we must have a clear brand positioning, know what our equipment is good at, maximize strengths and avoid weaknesses, carry out multi-dimensional publicity and promotion, obtain the first batch of end users, and accumulate the number of users to a certain extent At that time, as a manufacturer, you can broaden more channels for equipment sales and deploy across the country. In order to make a good brand layout, we generally find these dimensions to start with, including names, advertising resources, new concepts, offline channels, industry standards, portals, news media, video resources, pictures, Weibo, WeChat, etc. If so many of the above dimensions are subdivided, we can still continue to go deeper. We will not repeat them here. We just want to provide you with some new ideas and inspirations. We will add more concrete content later. The brand positioning of inkjet printer manufacturers only finds a development direction for the brand. At this time, only oneself or a few people know the brand positioning. If the brand communication cannot be carried out in a timely and effective manner, the value and significance of brand positioning will be greatly reduced. , May also be preempted by competitors to seize market opportunities. As an automated logo traceability system integrator with 15 years of experience in the logo industry, the manufacturer can specifically design automation solutions, research and development, production, and manufacturing according to customer products and needs, and solve the problem of identification in one-stop, so that customers can be more efficient Solve the work of product identification, retrospective marketing and so on.