Handheld inkjet printer products must create 'highlights' to pass the dull period

In recent years, with the long-term development of the handheld inkjet printer industry, more and more companies have begun to join the market. In the past two years, the competition in the market has also become greater and greater, and the pressure of survival among enterprises is huge. Some phenomena in the market have also caused consumers to gradually lose confidence in the industry. In this regard, as the industry enters a dull period, what should handheld inkjet printer companies do to achieve development? Corporate products need to create bright spots. In an era of intensified competition, companies must keep pace with the times and capture consumers’ attention. Differentiated marketing is the only way to win by surprise. Differentiated marketing must be differentiated from other companies and become a heterogeneous in the eyes of consumers. Of course, such a difference must be an advantage of the company. When enterprises implement differentiated marketing, they must fully consider their own resources and form their own personality to create bright spots for their own brands, and such bright spots must be based on consumers' intentions and needs as the premise and purpose. Looking at some first-line well-known brands in the industry, they have never spared no effort in original design, thus forming relatively distinctive brand characteristics. This is different from the characteristics and styles of other brands. It is not achieved by pure advertising, but is inseparable from the brand's steadfast, long-term commitment to original research and development. The overall style of its products is low-key and atmospheric, with a classic mature beauty, fine workmanship, perfect details, and highly recognizable among all kinds of products. Image source: The homogeneity of products in the network industry is serious. It is understood that in recent years, as the industry has gradually matured, the number of companies has increased, and the homogeneity of the industry has become more and more serious. In addition to product homogeneity, the industry also has homogeneity in many aspects such as research and development, product mix, store design, terminal sales, and production. The competition in the industry has become fierce: more and more brands, diverse products, lower prices, and homogeneity is an important reason for the current lagging development of the industry. Today, when the industry is homogenized so severely, when companies face severe tests and challenges, they should establish their own core culture, core products, and core connotations. Others can only imitate the shape of products and methods, and their internal The quality and deep cultural heritage cannot be imitated at all. In other words, companies are required to seek differentiation and break through with differentiation. The industry is an emerging industry and the last piece of the home building materials industry. However, with the continuous expansion of the industry brand competition pattern, the development of the industry has also fallen into a quagmire in recent years. This is no longer a problem of several brands, but a common challenge in the entire industry, and homogeneity is an important reason for the current lagging development of the industry. Therefore, for the current industry, finding and solving problems is the fundamental way of development for enterprises. If you stop moving forward, the enterprise will not be able to reach the next level. It will also be difficult to develop, so if an enterprise wants to develop, it still needs to solve the current problems in the industry.