Today is a diversified competition. Facing the ever-changing market environment, if handheld inkjet printer companies do not actively change, they will remain content with the status quo and will only be eliminated by the market. Hand-held inkjet printer companies should adjust their strategies in due course to break through market difficulties with differentiated competition and enhance their competitive advantages. Enterprises adjust their strategies according to market development. The market is constantly changing, and the development model and competition model of enterprises should also be continuously improved in accordance with market development trends. It is not conducive to the development of the enterprise to stand on its own feet and watch the sky. In today's market environment, all companies are troubled to varying degrees. There are two major factors contributing to the dilemma of enterprise development. One is that the company does not have the courage and courage to make innovations and breakthroughs and cannot adapt to the market; The best time was missed. In either case, it is difficult for an enterprise to develop and grow. Only by learning to look at the market situation and making decisive decisions can it gain greater advantages. Companies need to adapt to the trend of younger consumers. As the young consumer group born in the 80s and 90s has gradually become the main consumer, consumer demand has also tended to develop individuation. Traditional and classical product styles are no longer the only standards pursued by consumers. The aesthetics of young consumers are more fashionable and individual, and companies can only develop better if they adapt to the needs of younger consumers and grasp the trend of market development. In the future, market competition will become more and more fierce, and the ways of market competition will become more and more diversified. Only by constantly adjusting their development strategies according to market development trends and using differentiated competition can they better attract consumers and improve their own presence. Survival rate of the market.