Today's market is dominated by buyers, and everything depends on the needs and colors of consumers. Under the pressure of inventory and sales, many handheld inkjet printer companies hurriedly made additions one after another, hoping to reduce the pressure, such as: blindly expanding product lines, adding new brands, supplementing business categories, etc., because the lines are too laid. Long, management, operation and manpower cannot keep up, and the enterprise is in a deep predicament. Steady and steady, based on reality, is the way and means for handheld inkjet companies to seek new development; unrealistic and blind expansion can only make the company go into a deeper quagmire and cannot extricate itself. Because some successful models can borrow money, some models cannot, because the market demand environment has changed. If you continue to use the old model, or do not absorb and identify, blindly follow the trend, not only will not gain, but also missed opportunities. In addition, as a traditional industry enterprise, it should develop new markets to destock, build quality brand building, upgrade and optimize channel construction, consolidate traditional channels, water-related e-commerce and other new channels. While working together, it must also implement the combination of its own strengths. (Funds, technology, etc.) and product advantages (quality, service, etc.), and only after doing a scientific and overall deployment, will we go to the forefront. In terms of subtraction, companies must also make adjustments that keep pace with the times and must not stick to the rules. Cut off redundant costs, bloated team configurations and lengthy product lines, streamline work processes, and quantify performance evaluation; corporate decision-makers must remove impetuousness and focus on their strengths and categories to promote the realization of the overall benefits of the company. Every company has its own advantages and specialties, and it is the way to success to find an innovative model that suits you. It is unrealistic to blindly add or subtract, and the result may not be what you want.