In the face of a homogeneous market, companies must form their own competitive advantages. For many handheld printer companies, products are the core of their development. In the era of flooding of homogeneity, it is impossible to survive in the market without its own representative products. Therefore, only by constantly updating their products and continuously satisfying consumers' increasing shopping needs, handheld inkjet printer companies can gradually complete their product upgrades and form their own competitive advantages. Enterprise innovation to get rid of the trouble of homogeneity. Many brands on the market have extremely high similarity, which will give people an illusion and may make consumers buy products that are not genuine. To a large extent, this will slowly wear away the confidence of consumers in the business, causing the entire market to fall into a situation where everyone is in danger. Therefore, companies must carry out brand innovation, use unique brand power to establish a healthy and guaranteed corporate image in the hearts of consumers, enhance the mutual trust between the company and consumers, and complete the brand upgrade of the company. In the current market upward trend, if you want to avoid the development obstacles caused by the homogenization phenomenon, companies must use innovation to open up a path of their own. In the process of advancing, innovation does not only stop at the product level. Only when products, brands, channels and other aspects are simultaneously initiated can companies finally get rid of the red sea of u200bu200bhomogeneity. At the same time, companies also need major marketing tools. The enterprise is basically still under the traditional marketing channels, and has not carried out reasonable channel innovation in accordance with the development trend of the market today. However, traditional marketing channels are becoming less and less able to meet the development of society, and their limitations are constantly being highlighted. Therefore, under such a situation, companies must innovate marketing channels and broaden the areas of promotion and sales in order to complete the upgrade of marketing channels and increase sales of corporate products. With good products and unique marketing methods, companies will have a new magic weapon to break through in the market.