Fierce market competition, the inkjet printer industry presents three characteristics

Nowadays, the application of marking technology is gradually reaching every corner, especially in industrial applications. Under the broad market application prospects, printer service vendors have begun to spring up like mushrooms. With the rapid increase of service vendors, uneven product quality, and fierce market competition, the inkjet printer industry has gradually shown three typical characteristics. Some printer service vendors are restricted by financial resources and technology, and like to imitate foreign brands in product appearance; to compete for market share, price wars continue one after another; the third point is that the marketing channels of printer service vendors show diversified characteristics . The emergence of these three characteristics has also prompted some companies to silently seek transformation and differentiate their products from competitors with technology and Ru0026D capabilities.

Compared with the mature inkjet printer industry abroad, the development status of my country's inkjet printer is still worrying. Around 2006, my country's inkjet printer companies began to be born in large numbers, but due to the limited capital and technical strength of these companies, some of them rented rooms for assembly and production. The appearance of products imitates foreign brands, and the status of shoddy products and insecure after-sales service is more prominent. At the same time, these SMEs are often exaggerated in the product promotion process due to their financial resources. Especially in terms of product performance and quality. In terms of after-sales service, many inkjet printer companies cannot keep up with the after-sales service. Generally, it is difficult to repair on time and quality, or there is no after-sales service after the products are sold. According to Cheng Xiaobing, marketing manager of Nanjing Chengcan Technology Co., Ltd., currently 85% of domestic inkjet printer companies do not have after-sales service.

Product quality and service are not guaranteed. In order to ensure sales performance and grab market share, some manufacturers often like to find another way in price. Suppress competitors with low prices. When purchasing inkjet printer products, some customers simply equate inkjet printers with general home appliances, and price becomes their primary consideration. When the appearance is similar, they usually give priority to products with lower prices. Instead of comparing product performance and quality and after-sales service. After the product is bought back, the quality cannot be guaranteed, the coding mark is not clear, and the after-sales service cannot keep up, which seriously affects the continuous production and operation of the company. In the end, it is the customer himself who loses. Cheng Xiaobing said.

The third characteristic of the inkjet printer market is that the marketing channels of enterprises are diversified. In addition to direct door-to-door sales and face-to-face marketing methods, under fierce market competition, more companies choose to actively go out, participate in various industry exhibitions, and place advertisements in various books, magazines, and business advertisements to increase The exposure rate of the product. In order to improve sales performance, inkjet printer companies seem to prefer the Internet in the choice of marketing channels in recent years, opening their own shops online, buying keywords for promotion on search engines; there are also many inkjet printer service providers Like to promote products in the form of soft and broad on some small and medium-sized websites.

But from the current customer needs, low maintenance rate of equipment, fast printing speed, more content, easy automatic cleaning, simple and fast operation will become a major trend in the development of inkjet printers in the future. For products that need to be printed on the production line, it must be clear and fast. How to make inkjet printing machinery better complete the inkjet printing without affecting production is the direction of continuous innovation for inkjet equipment manufacturers in the future. In addition, the coding equipment is the key to win consumers in the future for the establishment of the personalized characteristics of the product and the display of the unique personality of the product through the packaging.

The stable performance of the inkjet printer is closely related to the manufacturer's investment. The manufacturer's investment in software, hardware, and development management directly determines the manufacturer's service capabilities. At present, we are also pleased to see that some small service providers use patchwork equipment to fight in the market. During the price war, some large service providers have begun to transform. Through the innovation of technology and management concepts, after-sales The comprehensive upgrade of services is leading the domestic inkjet printer industry towards the trend of internationalization.