Factors for the price disparity of small character inkjet printers
It is also a small character inkjet printer with the same functions, so why is there a huge price gap? This question must have confused many printer buyers and users. At present, there are many brands of inkjet printers on the market, and the prices vary widely, ranging from 10,000 to tens of thousands to hundreds of thousands as high. The following editor will summarize what are the factors of this price disparity: Source of inkjet printers
From the source of inkjet printers, it can be divided into three types: the first type, imported inkjet printers, from Importing from other countries to China will incur a series of taxes, labor costs, freight, etc. I believe that these costs will not be paid by the merchants. All these costs are included in the cost, so the final cost will still be borne by the customer. ; The second type, domestic inkjet printers, because the raw materials are self-sufficient, so relative to foreign technology and labor costs, it is quite objective, the third type, since China joined the WTO, relying on the learning ability of Chinese people , The current industrial technology has reached the assembly production capacity, so imported core components have been produced. The inkjet printer manufacturers assembled in China have a more reasonable cost compared with all imported inkjet printers. Brand effect< /p>
As we all know, the price of any product is directly proportional to its brand awareness. Therefore, every inkjet printer manufacturer will do everything possible to improve the visibility of its products. Here I have to remind users that it is not that the more well-known products are, the better the quality, and there is no direct connection between the two.
Customer demand
Just like a hotel ordering, the more refined the dishes, the more gorgeous the name of the dish, the larger the number on the menu. The same is true for inkjet printers. The more beautiful the appearance of the equipment, the higher the protection level, the longer the service life, and the price will certainly not be low. In addition to the quality of the inkjet printer, after-sales service is also very important. This usually becomes the selling point of some inkjet printer manufacturers. Although the price is higher, the service is absolutely excellent. Many customers complain about the high price of inkjet printers, but forget the convenient, fast and worry-free after-sales service provided by the manufacturers.
Price war
As mentioned earlier, there are many brands of inkjet printers and the competition is fierce. Therefore, in order to maintain sales performance, major inkjet printer manufacturers often fight price wars and lower prices. Promote sales. But in this way, the profit difference caused by the price reduction will have to be made up elsewhere, which is to reduce the production cost. The real meaning of reducing production costs is to reduce product quality. However, some companies that pay more attention to product quality, in order to establish a brand image, are unwilling to reduce costs and obtain sales, so prices naturally remain high.
To sum up, the four points can be said to be the main factor in the price disparity of inkjet printers.
