Competing in the market and enhancing core competitiveness is a winning coup for companies with handheld inkjet printers

With the development and growth of the handheld inkjet printer industry, competition among companies has become more and more fierce, and the gold rush brought by the industry has not yet dissipated, more and more people are entering the field, and the competition between companies has become fierce. In addition to internal worries, companies also have external problems, and the number of cross-industry businesses for development is increasing day by day. Facing the internal and external troubles of the industry, how can handheld inkjet printers occupy a place in the market? Ensuring product quality is the key to corporate competition. If the brand is a kind of appeal and can attract the attention of customers, then finally let them It is always the product that generates the purchase behavior. Product quality, appearance, price, design, etc. all constitute consumer satisfaction and factors influencing their purchase decision, and these all need to be realized through sensory experience. In fact, the product and the brand are interdependent and symbiotic, and the brand helps to open the way for the product to attract customers. However, if the product fails the consumer's inspection, the brand reputation will also be backlashed. Therefore, the product is the deciding factor of sales, and it is the core that the company must always focus on. Innovate marketing methods, stimulate shopping desire and do not want to expand market profits. Companies that do not want to expand market profits will not be standing companies. Only companies that are good at marketing will continue to increase their strength. If the brand and products of companies want to maintain fresh vitality and form long-term effects, they must It can be achieved through marketing planning. The significance of marketing is to promote and increase exposure. Under the premise of knowing the market demand, use the best plan to promote and expand the brand and products, create a demand atmosphere, and carry out target sales to stimulate consumers' desire to buy. Building awareness and enhancing brand competitiveness Brand is a symbol of the image of an enterprise, and building a brand is the only way for an enterprise to develop for a long time. When many consumers buy, they don't know exactly which products they have, and they only look for the company's brand. Therefore, without brand publicity and appeal, no matter how good the product information is, it cannot be conveyed to consumers and form consumers' long-term cognition. The greater the brand’s popularity, the more potential consumers it attracts, and the brand’s reputation is to train these vacillating mobile consumers to become loyal consumers, making them brand loyal, and even brand dependent, such repeated consumption It is possible. Improving the service system and winning the public's good reputation. For companies, assuming that the brand is external beauty and the product is internal beauty, then the service is to integrate these two kinds of beauty together, so that the company can achieve true internal and external integration. Every service is also an opportunity for marketing. Good service will promote consumers' buying behavior, impress customers, and bring a return rate. It can’t be equated with fast-moving consumer goods. When consumers pay and take them home directly, they almost have nothing to do with the seller. From selection to order, receipt, inspection, installation, and payment, there are mistakes in every link May bring the termination of the transaction. Therefore, whether it is the customer service of the enterprise, the shopping guide sales, delivery personnel, installation technicians, and after-sales service personnel of the physical store must ensure the high quality of the service, always smile, talk appropriately, and explain in detail, and properly solve the consumption. The issue of the person.