Coding: Big Industry in Small Logo
The packaging of food, beverages, and chemical daily necessities that we often buy in our daily lives will be printed with production date, product label and other information. This inconspicuous little logo is very useful, not only for manufacturers and consumers. A bridge of product information communication is built between the readers, and there is a huge industry behind it: coding.
These logos are all printed on a printer that can eject ink. Today, this inkjet technology has been widely used in various production industries and has become indispensable on the production line. A link.
The big cake of 5 billion yuan in the market
With the development of society, coding is not only used to solve the problem of printing production date, but more and more are given to improve product grades and prevent channeling. Goods, anti-counterfeiting and other functions. The industries involved are also more extensive, except for the familiar daily necessities and food industries, they are also widely used in building materials (various pipes, plates, floors, cement, etc.), chemicals (cosmetics, detergents, etc.), medicine, Electronics and other industries. It can be said that all industries involved in product packaging are inseparable from coding technology.
According to statistics, the current annual market size of the coding industry in my country has reached more than 1 billion yuan, and as the country’s requirements for various production industries become more standardized, and the process of my country’s production enterprises becoming The code industry will usher in the peak period of rapid development of the industry in the next few years. At present, China has become a recognized world 'manufacturing centerSome experts have analyzed that by 2010, the scale of my country's coding market may exceed 5 billion yuan.
Ten years of changing landscapes are different
But just 10 years ago, my country’s coding market was monopolized by foreign products, and all foreign coding technologies were used. The domestic coding industry is in a blank state. In 1996, a young man named Zhang Xiuchuan founded a company in Beijing—Beijing Konova Electronic Technology Co., Ltd. Their appearance completely broke the monopoly of my country's coding market by a few countries. They independently developed China's local coding technology and applied for their own technology patents. So far, China has achieved zero breakthroughs in coding technology, and at the same time it has opened up a situation where domestic coding companies and foreign companies are fighting against each other.
Zhang Xiuchuan is known as 'the first person in China's inkjet printer'. The Konova company he founded has also rapidly grown into the leading domestic inkjet industry in just a few years. Since 2003, Konova has tried to enter the overseas market. With its high-quality, multi-model products and reasonable prices, it has become popular in Southeast Asia. In 2006, they expanded their target to the European market. In just one year, they achieved more than US$300,000 in foreign exchange earnings from product exports.
Strong hands join forces to complement each other's advantages
In the era of economic globalization, there is no way out behind closed doors. In order to enter the international market faster, Konova has chosen the development model of 'joint strength and cooperation'. At the end of 2006, Konova signed a cooperation agreement with Matthews International Co., Ltd., which has the largest market share of large-character inkjet printers in the world. The two parties jointly pledged to invest US$50 million in inkjet printers in the next two years. Ru0026D and technological innovation and market development.
Through this cooperation, the two parties have realized resource sharing and complementary advantages. Matthews will invest capital, technology, products, and advanced management into Konova, enabling Konova to increase its market share of domestic inkjet printers and quickly enter the international market. Konova uses a nationwide marketing service network and a professional talent team to help Mathews better enter the Chinese market.
Zhang Xiuchuan said that Mathews International Co., Ltd. has a history of more than 150 years and has always been an industry leader in various industrial product identification fields, and has a global sales and service network with sales and distribution outlets all over the world . Konova can use these existing advantages to open up overseas markets.
Constantly innovate and strive for perfection
Inkjet coding belongs to the high-tech industry, which requires continuous innovation and development of new products in order to meet the new demands of the market from time to time and always be in a leading position. Konova has been deeply aware of this from the beginning of its development. In the past 10 years, they have always focused on technological innovation and achieved technological leadership in the domestic inkjet industry. Nowadays, with its technical advantages in the field of small print machines, Konova has attracted the financial support of Matthews, which has confirmed the great significance of technological leadership for the development of the enterprise. In the future, they will continue to develop new products such as laser inkjet printers and high-resolution inkjet printers, broaden the applicability of the products, and continue to serve the majority of domestic enterprises at low and reasonable prices, so that foreign enterprises cannot raise prices at will and obtain Profiteering.
In the development, Konova has never left the government's support. In addition to the government's various support policies for new technology industries, they also enjoy the government's preferential tax policies for high-tech enterprises. . Zhang Xiuchuan said that these policies have played a very important role in supporting the development of the enterprise and promoted the rapid and comprehensive development of the enterprise.
For development, Konova stated that it will greatly increase its domestic market share in the next two years. It will not only continue to consolidate the position of the domestic leader, but also win a place in the international market and let China The inkjet coding technology has won attention in the world.
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