Application of inkjet printer in product traceability

Two-dimensional code is also called two-dimensional bar code. The common two-dimensional code is QR Code. It is a very popular coding method on mobile devices in recent years. The intelligent marketing function of QR code will bring huge opportunities for enterprises. By scanning the QR code anti-counterfeiting logo on the product packaging, consumers can log on to the corporate page on the smart marketing platform to learn about products, corporate information, communicate in real time, and express personal needs; they can also enter the verification code and mobile phone number on the product packaging. You can get consumer reward points or random lottery given by the manufacturer, and thus the company establishes a communication channel with consumers, which is equivalent to the development of consumer membership by the company. Smart marketing companies collect user information in the back-end, and can use big data analysis to understand consumer preferences, improve and develop new products, and push product information to accurately guide consumers into online or physical stores, thus forming a closed marketing cycle. Improve the accuracy of companies' judgments on the market. Through batch push of information, the accuracy of brand communication positioning can be improved, and the communication cost can be greatly reduced at the same time. It is foreseeable that with the development of the market, the QR code will provide products with new marketing channels with a wider coverage due to its unique advantages of precision, efficiency and low cost. It will open up online and offline marketing barriers for enterprises and easily realize online and online marketing. Under the organic combination. Companies also implement QR codes in various media to promote their business optimization and achieve marketing and management purposes. Lidejie has been focusing on technological innovation, serving global customers' international identification equipment, software and hardware companies with excellent software and hardware integration capabilities, providing global customers with a full set of coded identification products, full product traceability and anti-counterfeiting, and corporate promotion of new products. , Logistics tracking, anti-fleeing goods, unlimited e-commerce and other services. Through the innovation of creative software solutions and hardware integration solutions, we provide customers with global solutions for anti-counterfeiting, traceability, supply chain management, and distribution management that can be applied to the world. The six values u200bu200bof the Ladger traceability management system 1. Anti-counterfeiting query: the platform provides anti-counterfeiting services through logistics code identification, layer hard plastics, etc.; 2. Product traceability and anti-smuggling: internal personnel use the software for scanning Logistics code, manage product circulation; 3. Brand promotion: The software has functions such as corporate information publishing and brand publishing; 4. Consumer database: The software obtains consumer information through consumer registration; 5. Point marketing: Consumers mobile phones scan logistics Code to obtain points, points can be exchanged for gifts; 6. Market data: The software analyzes data on the age, region, purchasing ability and other information of registered users; Compared with the current market applications, the Laidjie platform’s anti-sweeping program has a more comprehensive The regional source of product sales; the first consumer shopping measures, so that consumers unknowingly help the company complete the work of market management, so that the company's circulation management is more accurate. Brand promotion creates a deep interconnection between enterprises and consumers. The traditional corporate marketing model is mostly direct connection between manufacturers and distributors, and then through distributors to consumers, without any interaction between manufacturers and consumers. The Ladger Traceability Management System can open the interactive mode between enterprises and consumers, and form a virtuous circle of manufacturers-channel dealers-consumers-Lederger's platform. In addition, manufacturers can also increase brand awareness through advertising placement during use, and can also give consumers interaction, user reviews, information sharing and other links, so that the product reputation can be passed on word of mouth. Such a long-term continuous consumer interaction and authenticity The absorption of consumer information can greatly increase consumers' loyalty to products, reputation, and brand awareness.