Analysis on how domestic inkjet printers deal with challenges

Domestic inkjet printers have been a hot key word in the marking industry in the past two years. In the era of rapid advances in 5G, big data, cloud plans, Internet of Things, and blockchain technology, as a basic marking device, the soul engineer of one thing, one code, coding The machine is also facing a huge challenge! Today, I will share and discuss with you the price development of domestic inkjet printer manufacturers and the challenges and opportunities they face over the years. Challenges faced by domestic inkjet printers When it comes to domestic inkjet printers, which are very widely used equipment, what do we think of? It is very complicated to say, some may be positive responses and feedback, and some may be negative complaints and melancholy. In supermarkets and markets, most of the goods we can see and buy have identification marks. These marks have also changed from the original production date to the product ID card (two-dimensional code). . In China, the development of domestic inkjet printers has not been smooth. At the beginning, we were faced with huge pressure and competition from imported inkjet printers. In terms of technology and price, we have not obtained obvious advantages. Develop silently and accumulate silently. As KINGLEE, which has been in the sign industry for more than ten years, we have witnessed the rise and development of domestic inkjet printers. The core of the technology is Ru0026D investment and actual product conditions. As inkjet printers, we are very concerned about two points, one is stability and durability, and the other is purchase price, use and maintenance cost. In the early 1990s, imported brand inkjet printers began to enter China and set up factories in China. We can know that at that time, the development of the inkjet marking industry had begun. It started very early and there were a large number of joint ventures. Because companies are in foreign factories, they also choose imported brand inkjet printers as the marking equipment in the factory. The technical content of the identification equipment is actually very high, especially in some industries with high precision requirements, which have high targeted requirements for hardware configuration and software functions. If only the price has an advantage, it is difficult to impress customers. These are all It is the challenge faced by domestic brands. Opportunities faced by domestic inkjet printer manufacturers Through market research and statistical analysis of data, we can see that the inkjet printer industry has a broad market, and the national annual output value growth rate is between 15%-25%. Such development every year has been accumulated year by year Still very amazing. In 2020, there is a very obvious trend, which is to increase the added value of products, to help manufacturers and enterprises to make product brands, and make advantages and differentiations among similar products. For domestic inkjet printer brand manufacturers and manufacturers, we can have an advantage in price to crush imported competing models. In terms of configuration, we can also give users more choices and concessions, including software and hardware. What I really want to talk about here is not the price issue of domestic inkjet printer manufacturers, but the service issue. From simple equipment supply to service supply, it will be an inevitable change. How to build through the nationwide service network? Giving users a better user experience has always been a potential profit. Service advantages drive the enthusiasm of enterprises and obtain more commercial value enhancement. In 2020, as the soul product of one-object one-code marking equipment, inkjet printers will usher in great development, especially in the rapid improvement of domestic marking equipment's own product quality After that, diversified needs can be fully satisfied. While the industry demand is increasing, as a domestic inkjet printer manufacturer, we must lower the price, improve the quality, and provide the service to win the hearts of users, and we will get more opportunities for long-term cooperation with major customers.