'After-sales' has become the key to brand building in the handheld coding industry

Nowadays, brand building has become the top priority of corporate culture. The same goes for the handheld inkjet printer industry. In addition to ensuring the most critical product quality, the company's brand influence building is also particularly important for achieving better development. For companies, if they want to become bigger and stronger, the product's after-sales service system is essential, and the improvement of the product's after-sales service system will help promote the brand building of handheld inkjet printers. In the market economy era, after-sales problems often occur in the market for reasons: first, the company’s service commitments are not in place, the promises that should be made have not been made, and the responsibility of the trip has not been fulfilled; second, the service subject is not clear, and the after-sales problem After it happens, should consumers contact the production company, transportation and installation personnel or distributors? The subject is not clearly defined; third, the timeliness of after-sales service cannot be guaranteed. The fourth is that the definition of service scope and duration is not clear, which will cause disputes. For example, the warranty period is 1 year or 5 years. Nowadays, consumers' brand awareness is increasing, and enterprises should pay more attention to the construction of after-sales service system. Today, consumers value not only the purchase of products, but also after-sales service. In the past, purchases were generally done individually. Now, there are more marketing methods. For the sake of benefits, consumers are more willing to choose holidays or preferential days to buy, and even online group purchasers. These all reflect modern service-based marketing, so that consumers can get the best Favorable, most satisfactory products and professional services. In a market where brand awareness is increasing day by day, the establishment of brand image is particularly important. Brand image and brand awareness are not a concept. Awareness is people's overall perception of a brand, while brand image is a more detailed perception. In the past, people only valued brand awareness, but later discovered that brand image is just as important as awareness. Only by ensuring the quality of inkjet printers while maintaining their own brand image, companies can gain a foothold in the market for a long time. Consumer brand products have become a common consumer concept, and the importance of corporate brand building no longer needs to be explained. In a fiercely competitive market, if companies want to firmly lock in the loyalty of consumers to their products, they must rely on a comprehensive after-sales service system. From the perspective of consumers, after-sales service system is more important than product quality and price.