The anti-crossing system is a powerful tool for enterprises to control sales channels

There is no doubt about the importance of channel distribution to enterprises. Sales terminals must be quickly rolled out in a short period of time. After investing in products and advertising, there must be corresponding sales channels to achieve a higher distribution rate. This is the guarantee of enterprise success. As the corporate market expands and product sales areas expand, channel management and control will become complicated, and the market is prone to cross-selling behavior, causing serious damage to corporate brands and interests. Cross-selling goods are management problems that are often encountered in the development process of the FMCG industry. If not handled properly, it will lead to confusion in the price system and channel system, which will not only affect the profits of product sales, but also damage the brand image. If the phenomenon of cross-selling is serious, it may cause sales channels to lose confidence in the product, which will lead to a decline in the product's market share. Therefore, the anti-crossing system is crucial for enterprises.

On the product side, each product is given a unique QR code identification. After the code is assigned, the product can be traced in all aspects of production, logistics, sales, etc., and recorded in the anti-counterfeiting system. Market inspectors can quickly check whether products are being shipped by scanning the QR code. In order to achieve better early warning of cross-selling goods, the anti-crossing goods system is connected with the anti-counterfeiting traceability system. When consumers scan the QR code to check the authenticity or participate in marketing activities, their geographical location will be recorded and uploaded to the server, and the regional data will be queried in the background. Real-time matching with dealer data makes it clear at a glance whether there is any cross-selling behavior. Through the connection with the anti-counterfeiting marketing system, merchants who sell goods do not dare to destroy data at will, otherwise it will affect sales, which greatly improves the anti-destruction of data and comprehensively protects the product market.