QR code technology opens the era of data marketing
I believe that since the popularization of smart phones and the popularity of WeChat, WeChat red envelopes have been deeply loved by everyone. Whether it is the suspense of opening the red envelope or the joy of receiving it, it makes people very happy. Of course, this also allows merchants to see business opportunities and use QR code technology to carry out red envelope promotions, thereby attracting consumers' desire to purchase. So what are the advantages of QR code red envelope promotion? Merchants can set up this product to have red envelopes, or they can set up another product to have red envelopes. At the same time, you can freely combine the same products and divide the products participating in the QR code red envelope promotion into several parts. Through the Arojet QR code technology background, the winning rate of each part of the product can be independently set. Moreover, companies can clearly know which products have red envelopes, the amount of the red envelopes, which regions and dealers the products with red envelopes have been sent to.
At the same time, according to the marketing strategy, companies can send products with a winning rate of 100% to regions or dealers with lower sales to stimulate consumption; they can also send products with a winning rate of 100% to areas with higher sales to increase sales. Multiple times. After a company purchases QR code technology, it can choose to issue red envelopes for long-term rebates to consumers based on actual needs, or it can set a specific time, such as during a store's anniversary or major holidays such as National Day and Spring Festival, when consumers scan products Use the QR code to get a red envelope. Through the backend, merchants can set up identities and roles, such as consumers, shopping guides, and intermediaries such as decorators, designers, plumbers, and auto parts, so as to accurately control the winning crowd. QR code marketing has become a normal trend. As a kind of gift, red envelope has become a medium for the flow of wealth on the mobile Internet platform. With the help of 'red envelope' activities, the corporate brand can be exposed and displayed, and at the same time, it can gain more exposure and active fans in a short period of time through various forms such as sharing and completing tasks to get red envelopes.
With new and upcoming social commerce technologies, the biggest change for industrial inkjet printer marketers will be a shift in focus from branding to lead generation and conversion.
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