Innovative application of digital printing technology in self-adhesive labels

Self-adhesive label printing, because the main printing products are mainly product labels and signs, is also called trademark printing. Self-adhesive label printing uses special composite paper. This paper must be pre-made by a paper processing factory. Generally, a layer of self-adhesive is applied to the back of the substrate and adhered to an easily peelable release paper. After printing using digital printing technology, use a knife line to print, peel off the excess blank, and leave a certain shape of printed matter on the release paper. When using, peel off the finished product and paste it on the product or packaging. In addition to paper, the substrates include metal foil and film.

In recent years, as the new generation of young people born in the 1990s have gradually become the main consumers of society, consumer demand is constantly changing. New demands such as variable data, personalization, and interactive marketing are always filling the eardrums of labelers. showing diversified development. Label printing is a printing branch with huge potential. Currently, the penetration rate of digital printing technology in this market is gradually increasing, and the trend of innovation is obvious. From the perspective of the application of digital printing technology, there are more and more variable data and personalized short-term orders. For label printing companies, the introduction of digital printing machines can firstly meet the personalized needs of customers, and secondly, it can fill the 'vacancies' in their own business and win greater profit margins.