Why have inkjet printers become an important tool for supermarket promotions?

The products on supermarket shelves are dazzling, and merchants use brand marketing to make products stand out from the crowd. In brand marketing, inkjet printers have become an important tool in supermarket promotion with the help of promotional codes. Promotional codes are a creative marketing method that efficiently attracts consumers. Promotional codes are mainly composed of a combination of letters and numbers (of course, QR codes or DM codes are more popular nowadays), and are often printed directly on products or product packaging. . Promotional codes are generally applied to food and beverages, and the functions of these codes, such as motivating consumers to log on to the web, providing purchase information, participating in quizzes or other creative activities, etc. In this process, consumers need to provide some personal information, although sometimes only the email address for receiving product news or promotional activities. The coding of individual product packaging requires a more powerful and reliable automation solution. System integration and coding automation require centralized setting and operation of all equipment on the packaging production line, including all kinds of coding and marking equipment. Inkjet printer identification equipment can help to achieve correct equipment settings and information editing, and can transmit the product unique code to all coding equipment and complete the code assignment. On the market, there are various technologies that can help companies realize the code assignment of promotional codes on products and product packaging. The first thing an enterprise needs to do is to select coding equipment based on the actual situation. Continuous inkjet coding technology is often applied to canned beverages, while laser machines are more used on PET bottles. The flexible packaging of chocolate bars or crispy biscuits using heat transfer equipment can not be more suitable. In other words, the choice of coding technology depends on many factors such as the industry and product, which also include the type of packaging machine used by the company, the production environment (temperature, humidity), the speed of the production line, and the packaging material of the product. Benefits brought to the company by the couch After the accurate implementation of the promotional code, the company can adopt more diverse forms of marketing activities to cover a wider range of target consumer groups. Companies will provide consumers with more than the products themselves, but also the trust, loyalty and commitment to the brand. Customers can have follow-up experience sharing, likes, and more recognition of the brand concept and value after purchasing the goods. These will be the feedback that the promotional code brings to the brand and directly promote the communication between consumers and the brand. Mastering these first-hand data and planning future marketing activities based on this will improve the accuracy of marketing and help increase the brand's market share.