Western Europe multifunction inkjet and laser printer sales growth, printing equipment
Takeaway: European CONTEXT IT market research company, according to data released in 2014 Western Europe's imaging industry revenue growth of 1% year-on-year, the main market driven by multifunction inkjet and laser printer sales growth.
European CONTEXT IT market research company, according to data released in 2014 Western Europe's imaging industry revenue growth of 1% year-on-year, the main market driven by multifunction inkjet and laser printer sales growth.
Multi-functional inkjet printer's revenue grew by 7% year on year, including commercial multi-functional inkjet printer market segments reported double-digit revenue growth.
The growth in this market segment is primarily from the distribution of enlargement and the improvement of the average sales price.
In multi-functional inkjet market, HP's performance is outstanding, revenue grew by 16% year on year, accounting for 60% of the region's overall revenue, comfortably.
Revenue grew by 4% year on year, the market share of 16%, they came second.
CONTEXT ZivileBrazdziunaite imaging analyst said: in 2014, the businessman with a new commercial inkjet printer ink-jet printer is active in market segment.
The new printer has more connection function, perform a bigger, is attractive alternative to the laser printer.
Multifunctional laser printer market segment revenue last year increased by 1%, the multi-function color laser printer sales grew by 7% year on year, is a major contributor.
This kind of printer's average sales prices continue to fall.
In OEM market, HP, samsung, and xerox multi-function color laser printer sales remain at the top, respectively 36%, 21% and 10% of the market.
The German market revenue grew by 4% year on year, those of other western European countries.
Followed by Britain with 1% year-on-year growth.
The Italian market revenue rose 4%, while the French market fell 5% year-on-year.
The Spanish market is big, the growth of 10%, showing signs of recovery.