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——Interview with Xitoris China Channel Sales Manager, Yao Lan

by:Arojet     2021-09-03
Domino Sign Technology Co., Ltd. is a world-renowned manufacturer and supplier of sign equipment. It has opened up a broad market in China and established a good reputation. It is the most famous industrial sign leader in China. In 2010, Domino launched another brand of inkjet printers under the group in the Chinese market-the full range of small-character inkjet printers under the group, which injected new blood into the Chinese industrial sign market. It has been successfully operating in the Chinese market for a year. At this point, Yao Lan, general manager of Xitoris China's channel sales, accepted an exclusive interview with this journal, leading us to understand Xitoris more comprehensively and thoroughly. Achievements of Xitoris in 2010-Sales exceeded 1,000 units Reporter: Hello, Manager Yao! Thank you for accepting the interview with this journal. First of all, on behalf of this journal, I would like to express my warm congratulations to Xitoris for the achievements in the past year. Can you tell us in detail what Xitoris has done in the past year and how it has achieved The result? Manager Yao: Thanks to the media friends for their continued concern and support for Xitoris. We are honored to inform the media friends about the latest developments of Xitoris. Since its launch in the Chinese market in 2010, the entire series of Xitoris inkjet printers have been in a short period of time. In the past year, the sales network has been fully rolled out, and good cooperative relations have been established with many distributors. Many end customers have also gained knowledge and in-depth understanding of Xitoris. The printer has moved to the first-line production lines of many industries such as food, building materials, beverages, daily chemicals, pharmaceuticals, and achieved a sales volume of over 1,000 units, which is very gratifying. Of course, I believe that Xitoris will have better performance in the future . Reporter: Many people still cannot clearly distinguish the relationship between the two when mentioning Domino and Xitoris. Take this opportunity to ask Manager Yao to explain to us how Xitoris operates in the market. What about? Manager Yao: This issue has always been concerned by many people. It is still necessary for us to explain the following points. First of all, it is necessary to make it clear that Xitoris is a member of the Domino Group and Xitoris inkjet printers are an independent brand. Secondly, Xitoris was born in the United States. It is not a new brand. Xitoris has been focusing on the production and development of small character inkjet printers (CIJ). It has accumulated more than 20 years of accumulation and has a series of comprehensive functions that can be suitable for Various industrial applications. Citronix came to China under the Chinese brand name Xitori in 2010. Since then, the full range of Xitorik ci inkjet printers have fully landed in the Chinese market. Relying on Domino’s already formed strong and professional dealer network, it quickly opened up sales outlets and quickly occupied the market. . The sales operation model of Xitoris is based on the dealer sales network that Domino has accumulated in the Chinese market for many years. Xitoris sells through channels. Such sales can leverage Domino’s original comprehensive and professional dealer sales network, and soon Familiarize the Chinese market with such a brand-new product, and channel sales can also provide customers with more convenient after-sales service. Domino has saved a lot of early manpower and material resources for Xitoris to enter the Chinese market, and soon entered the sales track. In addition to the excellent price-performance ratio with the Xitoris machine itself, Xitoris can achieve such good results in just one year, but also thanks to the group's vigorous promotion.
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