Intensified market competition: Hand-held inkjet printer companies improve their core competitiveness and increase product research and development is the key

The lack of sustainable competitive advantage in the handheld inkjet printer industry is mainly reflected in the low entry barriers; low market concentration; product imitations; brand shortcomings; vicious price competition. As market competition intensifies, the handheld inkjet printer industry must focus on design and craftsmanship. In terms of design, companies should combine market observations with current fashion trends, integrate popular elements into the design, and achieve overall innovation of appearance and internal structure. The industry needs to transform from quantity to quality. Design innovation is not only to meet the needs of the market, it is an expression of brand characteristics and individuality, but also an important ability for the survival of the enterprise. In terms of craftsmanship, we must follow internationalization, learn advanced technology, combine our own product advantages, and work together. With the industrialization of mass production in my country, advanced manufacturing technology is using digital control technology and new mechanical technology to improve processing efficiency and processing accuracy. Large-scale domestic production enterprises can further apply these latest production techniques to open up the competition level of various enterprises in the market. Make great efforts: innovation + marketing It is true that the main reason for homogeneity is still low creativity and low level of innovation, which cannot keep up with the speed of social renewal. In the development process of an enterprise, it will inevitably lead to homogeneity due to high innovation costs and lack of original design capabilities. It will take a long time to rectify and reform. The industry needs to improve its own technological development level and position itself in a certain market segment to meet consumers' consumption concepts and needs. Although the demand side seems to have become smaller, it actually directly guides consumers in terms of functions and invisibly promotes product sales. It is believed that the future market, which is gradually growing up in the new generation, may become a hot spot and highlight of consumer demand, and it is also a big trend for the future market. The industry has made great efforts in marketing, focusing on innovation, increasing product research and development, improving the core competitiveness of enterprises, strengthening the creation of characteristics of marketing methods, and establishing good customer relationships, all of which are powerful means to break homogeneity. At present, market competition is fierce and products are becoming more homogeneous. To break this situation, it is necessary for the entire industry to work together to continuously focus on product design and technology, and to make efforts in technological innovation and marketing. Only in this way can the homogeneity chaos be effectively curbed and the industrial development can be improved. Vigorous and vigorous.