Inkjet printers and multi-function equipment market gradually warming printers and multi-function equipment, printer _ market dynamics
As the economic slowdown, the domestic printing market is stagnating, and around the world, voice of printing market is down.
Printing market in 2012 is horrible.
The inkjet printer is a poor management, market sales volume sharply shrinking, in terms of inkjet, global shipments and revenue is continue to fall.
But nearly printer market began to gradually recover, inkjet printers, the average price increase, up to 10.
In the first half of 2013, with the smooth development of macroeconomic, inkjet printer drop speed of the slowdown in the market.
At the same time, online channels also present a completely different development trend.
With the rapid development of electronic commerce and the rapid change in the consumer spending habits, platform type electric business represented by means of online retail channels on price and service means growth significantly, the offline retail market, especially a second-tier cities of retail market impact.
According to the survey data show that a second-tier cities of offline retail stores sales decline along with the development of the online channel, and the number of stores present obvious atrophy.
In Beijing, Shanghai, shenzhen, nanjing, represented by large and medium-sized cities, such as printers, retail stores than by an average 30% in 2011.
According to inkjet printers and multi-function equipment retail monitoring data show that estimates that in the first half of 2013, the Chinese mainland inkjet printers and multi-function equipment retail volume fell 3% year on year, compared with 2012, the decline was significantly reduced.
According to industry insiders predict, but the development of commercial inkjet equipment may break the laser equipment for 30 years in office to print the dominance of the market.
This new page wide array of commercial inkjet equipment this year is faster, and provides the same price than laser equipment lower cost per page, so as to provide the market segment of the edge model to successfully compete with laser market.
Under the background of such a market, ink manufacturers also actively adjust strategy to adapt to market changes.
Products, promote the low printing costs, such as high-speed black and white ink-jet business jet aircraft, low-level laser market;
Function, add a wireless connection, cloud print and connection mode, such as direct printing, so as to adapt to the mobile user a new printing needs;
Channels through products, underwriting, online aggressively seek the cooperation with the depth of the electricity, the rich market strategy as well as to promote sales growth.
China packaging printing machinery network