Inkjet printer manufacturers and enterprises need to accurately attack consumers' needs

With the development of the inkjet printer industry, in this era of rapid Internet and mobile Internet innovation, marketing thinking is constantly changing. Today, with the rapid development of new media, the Internet has become the preferred medium for the masses, especially young people, to disseminate and receive information, and has a subtle influence on social lifestyles and traditional marketing methods. But many companies blindly follow the trend and fail to accurately grasp the pulse of consumers, resulting in consumption not paying for it. So, what should printer manufacturers do? It's the right time to grasp the pulse of consumers Although the industry has frequent promotional activities and various festivals have been used by companies, there are very few cases that are deeply rooted in the people's minds both online and offline. Companies always think that using hot topics, profit-making and other topics to attract popularity but gains little, in fact, the company did not find the right way, did not give consumers warmth and enthusiasm, just imagine that in the same brand promotion, consumers who have no resonance will choose you Propaganda and promotion in the context of the corporate Internet is not difficult, but how to gather effective user groups, work together online and offline, and grasp the rhythm and psychology of consumers is most important. Just like Didi's martial arts activities, with the help of the most popular mobile phone promotion, the fan effect is launched, offline activities start diversified development, and the bars and foreign teachers closely related to the ordinary life and study of young people are used to match the tastes of young people. Time to grasp the pulse of consumers. New media marketing needs to be just right. The pressure of big cities has made more and more young people smile less and burdened. What else can be more spiritually happy than having a good time? However? , How to play, who to play with, and how to play better have become new problems. Companies not only need to maintain distributors, but also allow brands to interact more with users. A fun activity that allows participants to release pressure and let go of their burdens to have fun. It naturally attracts many participants and encourages them to actively and voluntarily. The experience of the event was shared on social media to form a secondary communication. New media is not only a technology platform, but also a media organization. Compared with traditional media, what has changed is not only the use of new media technology, but also the innovation of business models. If an enterprise wants to gain a foothold in such an undercurrent surging market environment, it must accurately target the needs of prospective consumers, otherwise the seeming enthusiasm of marketing and promotion is actually zero, and it can only be overwhelmed by the flood of strong market competition.