Inkjet printer companies need to find the right direction of website operation

At present, most of the industry websites of inkjet printer manufacturers only have basic standard equipment such as company profile, product introduction, news center, contact information, etc. In the era of mobile Internet, the website is a window for enterprise production and operation services, rather than a simple enterprise. Most of the company’s phone calls are not answered or the owner of the number is no longer in the company, and there is no phone number from the sales department. This undoubtedly cuts off an important channel for product sales. 3 golden rules for printing printer manufacturers' corporate websites to attract netizens. Corporate official website content should be attractive and attractive content. This may be something that many companies are aware of but often perform poorly. People naturally like interesting and fun content. In order to create attractive content, the first thing is to determine what kind of voice and accent the corporate website should convey, so as to fully reflect the personality and image of the brand. People who communicate with market consumers on a regular basis will have short-term distractions, they need guidance, and they like to ensure consistent plans. Therefore, a strong and continuous communication plan is essential to mobilize people's interest and participation. The webmaster should determine an appropriate rhythm so that netizens expect when there will be new things. Communication with website members should be kept short, and expectations should be clearly defined when the required action already exists. Companies need to refresh your customer base not to let the number of members of your website fool you into creating a false sense of security and confidence. A large number of fans does not mean their active participation. Members who are not actively participating have little value, or even no value at all. You should always promote your website and social channels and recruit new members in places where you can attract new fans through online and offline promotions, email newsletters, and other customer-oriented actions. If your goal is to get site members to take the actions you want, then you should be satisfied that your customer base is in a constant cycle of natural depletion and active replenishment. Not to mention, you can increase engagement by creating the impression that the website itself or at least certain content is specifically provided to active participants. Find the direction of website operation The direction of website operation should already exist in it from the design of a website to the beginning of operation. Every product is born for the operation of the website. If the operator participates in the design of the website Be able to make your goal direction in operation become clear and accurate. In product design, it is necessary to complete impossible tasks again and again with operations. Solving these problems can increase the possibility of business success.