In China blessing to the two said inkjet printing seven year itch _ printing equipment, printing machinery
Takeaway: a growing number of inkjet printing equipment manufacturing companies choose to set up shop in China, also makes the market more competitive.
Inkjet printing technology is born has been more than seven years, globally active with numerous inkjet printing equipment manufacturer, especially in the recent 3 years, with the growing Chinese printing market, and speed up the pace of industrial restructuring, transformation and upgrading of printing enterprise demands a strong, strong demand for new technology.
In this context, a growing number of inkjet printing equipment manufacturing companies choose to set up shop in China, also makes the market more competitive.
Then,, highlighting the market has become saturated?
Inkjet printing market is still only in its early development stage, is not a mature market, needs further development.
On November 14, in the same period of 2014, the fifth China international all India exhibition held in the United States xerox its impika companies entering the Chinese market at a news conference, the us vice President Robert, xerox graphic images, buhler exciting answer for the above problems.
Not only such, conference, from the United States of digital printing industry business and technical consultancy, I.
T strategy the President of the company other matters more said: in Asia, the book is one of the core application of inkjet printing equipment.
China into market important the above conclusions, makhan thought, this is due to Asia is a large consumer market, this feature is a big difference with Europe and the United States.
Books, Asian market development space is huge;
Direct mail and commercial paper, the European market is far greater than the Asian market.
Not long ago, China publishing group company and affiliated China book import and export (
Corporation and the world leading companies cooperation launched the digital printing enterprise lightning source books on-demand printing business around the world, this is Chinese book with the aid of digital printing technology go out the milestone, this event has been peer attention at home and abroad.
Makhan thought, this will help the Chinese publishers to enter the European and American markets, and it is also expected in European market.
For inkjet printing, the importance of the book market.
Makhan, again, in China, the market is particularly important.
Many countries in Europe and the United States, saves the publication of the book printing enterprise outsourcing to China to do it.
China and the rest of the world, market development speed is very fast, China is the world's factory in the past, now China has entered the second phase of development, various factors make this market potential is tremendous.
And China will be an example to other Asian countries is very good.
Especially in the digital printing and inkjet technology will play a role.
80% of books will still be printed books down he has been a consensus in print runs, ebook huge impact on the market, and this brought challenges to traditional books and periodicals printing.
T strategy company in the United States, Japan, southeast Asia and Europe 500 digital printing enterprises after investigation found that although the book industry is watching ebook, actually is very small, but the permeability of the e-book on average less than 20%, that is to say, more than 80% of the books is still need to be printed.
Although e-books, won't make paper books completely withdraw from the market, but the remaining 80% market share in the people of color and other indicators put forward higher requirements.
At this point, the printing enterprise if still adopts the traditional printing process for production, that means cost, reduce profits.
This makes the traditional offset printing in some valuable market efficiency decline, which is the cause of the ink-jet printing application is popular, it not only save time, meet the demand of the short version printing, also can realize more rich color.
So now we feel for the Asian market for inkjet printing, grab books manufacturing strategic status is ripe.
Robert buller introduction, impika has five dealers in Asia, including 2 layout in China, in Japan, 1, 1 in Thailand, there is one in Singapore, so that you can cover most of southeast Asia, north Asia countries and regions, next year we plan to enter more areas, such as Australia, New Zealand, South Korea and other countries.
That is perhaps impika companies choose to enter the Chinese market good interpretation of the present.
Flexible software and hardware in order to adapt to the change of market demand for security, impika company announcement to enter the Chinese market has introduced products;
Have accounted for entry-level products smaller venues, also has faster production equipment.
Also announced that by the year 2015 will launch print speeds of up to 254 meters per minute.
Robert's buller, impika inkjet printing equipment more flexible, its technology is highly modular, can be customized according to customer's demand, and can realize personalized upgrading and expanding function.
From monochrome to double color, until six color, four color for printing enterprise greatly save the cost of the equipment renewal at the same time, the ability to order continuously strong.
We are on the technology and product is ready for it.