How should the handheld printer industry achieve marketing?

At present, the marketing of handheld inkjet printer companies has encountered obstacles. The six major contradictions in marketing and constant price wars have caused the market to fall into a vicious circle. The marketing war between companies has reached a bloody stage, and small and medium-sized enterprises have fallen into trouble. In a dilemma, how to get out of this vicious circle still requires a lot of efforts from handheld inkjet printers. For the current network marketing, network marketing must solve the psychological attitude of users' suspicion at this stage. Due to the obvious virtual phenomenon of the Internet, consumers first suspect online information about their purchase behavior. Therefore, network marketers create a lot of information to gain the trust of consumers. This is the so-called soft advertisement, or marketing copy. Since such information is produced deliberately and purposefully, if consumers accept it, they will directly buy. However, if network marketers create false information to deceive consumers, this will make consumers suspicious and distrust online purchases, thereby reducing online consumption behavior. The core competitiveness of enterprises affects product marketing. The weak competitiveness of enterprises is a major problem that affects the development of enterprises. At present, the market is in a period of rapid development. Brands are increasing rapidly. The phenomenon of operating multiple brands in a terminal store is very common. Affected by the reduction of export tax rebate rate, some export manufacturers are also forced to switch to domestic sales. And these companies have strong strength, high proportions of human and financial resources invested in marketing, large marketing strategies and ambitious plans, which intensified market competition and put greater pressure on some small and medium-sized enterprises. This kind of competition is difficult for SMEs to deal with. Because of the limitation of salary and development space, it is difficult for small enterprises to retain talents. After all, the core of competition now is the competition of talents. In addition, the management system is not sound and the ability of self-development is not strong, including the selection of structural styles and materials. Most of them are plagiarism, the traditional ethics, processing or producing the old products according to the customer's drawings, and cannot use the new products developed by themselves to obtain high profits. These factors have reduced the core competitiveness of enterprises. Internet marketing has both pros and cons, because we cannot determine the authenticity of this advertisement or soft advertisement, and cannot inspect the authenticity of the company or store on the spot. Often consumers are loading their own trust. When consumers are overloaded, it will Lost trust in online marketing, and then no online purchase behavior.