How do printer manufacturers understand customer needs better?

Inkjet printer manufacturers are facing customer groups from all walks of life. From common food and beverages to building materials, pipes, cables, daily cosmetics and common commodities in supermarkets, they all belong to the customer resources of inkjet manufacturers With the intensification of competition, only a better understanding of customer needs can provide more targeted identification solutions and obtain customer recognition. So, as a printer manufacturer, how can we better understand customer needs? 1. Observe more. We can see some product logos in supermarkets and shops in the streets and lanes, such as production date, shelf life, expiration date, batch number, LOGO icon, etc. Seeing more details can help us better understand the market. For example, the QR code information printed on the caps of beverage bottles and the bottoms of beverage cans. What is the clarity of the information and the scanning rate? 2. Multi-analysis. From observing the marking types and effects of different products, the manufacturer's technicians can analyze the method and machine used for the printing effect of this type, so as to analyze the application of different machines. Features, understand the reasons why more customers choose different inkjet printers. 3. To summarize more. From observation and analysis, we know the common product coding methods on the market and the application scope of different printers. Then, according to their own situation, how can the printer manufacturers adapt to local conditions? According to different customer industries, The product materials and surface characteristics are different, and more targeted small characters, large characters or high-resolution inkjet marking equipment are recommended. 4. Communicate more and confirm product identification requirements and information content requirements with customers more. Starting from the details, not only telephone communication, but also face-to-face, face-to-face, and face-to-face communication, carefully observe and understand customer product materials, types, models and other information. At the same time, understand the customer’s product production, the operation of the automated production line, and the confirmation of later equipment installation, whether it is necessary to transform the automated production line, whether it needs to be customized non-standard bracket, whether it needs to be connected to the equipment, whether it needs communication, etc. All need to be determined in advance to prepare for the later work. 5. Multi-comparison, help customers to make samples and test, provide a variety of marking standards and coding effects to customers, let customers choose by themselves, such as inkjet printer effects and laser inkjet printers, laser inkjet printers will be divided into CO2 carbon dioxide laser Inkjet printers and fiber laser machines, etc., you can even use different brands and models of machines to make samples for customers. The ultimate goal is to help customers choose equipment and confirm their effects.