Hand-held inkjet printer companies 'products, services' double excellence is king

With the intensified market competition in the handheld inkjet printer industry, more and more companies have begun to use the star card as an important means of publicity. It is undeniable that in the context of the very hot entertainment economy, hiring celebrities to help companies quickly expand brand awareness, but if handheld inkjet printer companies want to achieve a bumper harvest in sales, they need to achieve double excellence in products and services. Why brand celebrity endorsements are so hot? As we all know, the marketing wars in the market in recent years are slightly different than in the past. It is understood that in the past five months this year, many brands have invited many celebrities to help the scene. Why do brands favor celebrities? The reason is not difficult to find. The biggest advantage of choosing celebrities to help out activities is to attract public attention. Under normal circumstances, advertisements and activities with celebrities will have a higher degree of participation, whether it is media investment The degree and exposure rate or the number of people who come to see the celebrity will increase. Accurate celebrity selection can add a unique temperament to the brand, thereby driving sales and benefiting from it. Indeed, for industries with relatively low social attention, inviting celebrities to help out activities can quickly increase brand awareness in a short period of time, establish a strong brand image, and help companies seize market share. On the other hand, businesses will obtain a more concentrated target consumer group, which can quickly expand the market and increase sales. In an industry where product homogeneity is serious and channel advantages have not yet been fully established, choosing a star is a wise decision. Double excellence in products and services is the kingly way. So, for consumers, are celebrity promotion activities really so attractive and purchasing power? In fact, there are many brands and prices are not transparent. What consumers are really worried about is that companies will not Because he spent huge sums of money to invite celebrities to participate in the event, the cost is shared on the product price, and the wool is on the sheep. After a few glances at the celebrity, the price of the purchased product may rise sharply, which will damage the fundamentals of consumers. interest. It is true that star brands will bring exposure and short-term economic benefits, but in the final analysis, it depends on the quality of the products and the lack of service. If you can't even guarantee the quality of your own products and the after-sales service cannot satisfy consumers, no matter how big a star is, consumers won't buy it. Therefore, only with high-quality products, a good service system, and the participation of celebrities, can companies gain more attention from consumers, and product sales can achieve a bumper harvest.