QR code marketing is a new promotion method brought by the Internet of Things era

When it comes to product promotion, what is the first thing that comes to your mind? Are they the ones that can be seen everywhere in supermarkets or on the street - 'cut off prices', 'clearance deals', 'buy one get one free'? In fact, in life, if you are willing to observe carefully, there are many creative 'promotions' happening quietly in life. For example, Red Bull launched the event of opening the lid and scanning the code to receive red envelopes, without the constant lobbying of the shopping guide. , consumers only need to scan the QR code to participate in the activity of receiving red envelopes. This QR code marketing method quickly captured the hearts of consumers, not only helping companies greatly reduce their marketing budgets, but also getting twice the result with half the effort. It is worth noting that through this form of scanning QR codes to receive red envelopes, Red Bull has accurately captured consumers’ consumption information, which will be of great benefit to the company’s future market positioning and marketing publicity.

In the traditional marketing method, from a management perspective, people are required to complete everything from purchasing to packaging to distribution and inventory counting. The more people are recruited, the higher the management cost. From a financial perspective, both procurement and distribution involve money issues. But the most frightening thing is the interception by dealers - obviously the headquarters has allocated sufficient budget to carry out activities. From the general agent to the distributors, to the shopping guides, there are deductions at every level, and finally in the hands of consumers, eight out of ten have already gone. Nine. The emergence of this new method of QR code marketing has also greatly facilitated brands, because companies can clearly see the data of product incoming and outgoing and sales product quantity in the background of their own anti-counterfeiting traceability system, and know the product incoming and outgoing and sales status. , and be able to check data with regional warehouses or dealers. Moreover, the objects contacted through QR code marketing are all consumers with real purchasing behavior, so this kind of connection should be said to be more efficient and more valuable to the enterprise.