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One thing, one code helps enterprises realize QR code marketing

by:Arojet     2024-02-24

In the era of Industry 4.0, the entire business model has shifted from the PC Internet to the mobile Internet, and the realization of the Internet of Everything is an important part of the new generation of information technology. The medium for realizing the Internet of Things technology is the one-thing-one-code label on the product packaging. Nowadays, people are increasingly inseparable from mobile phones, and all aspects of work and life are gradually occupied by mobile phones. However, many manufacturing companies still focus on a single offline platform. Traditional enterprises pay more attention to money and transactions. They believe that when the money arrives, the transaction is completed, and there is no need to pay attention to the subsequent matters. Xiaomi mobile phones, the success of Red Bull data marketing, and the start of the Internet celebrity craze are increasingly proving that in this era of big data, companies that do not pay attention to cultivating loyal users are being eliminated by society. The continuous fermentation of the era of APP, micro-business, big data, and QR code marketing has also led some companies to try to make breakthroughs in the field of Internet of Things. However, it does not mean that traditional companies have access to the Internet. Many traditional companies often use it incorrectly. Too much force means too much force.

All items that can be sold and accessible to consumers have labels and instructions on the outer packaging, so that more information can be displayed in front of people with different needs. Some of these are labeled, some are spray-printed, and what is printed is Work that relies on digital printing presses. QR code marketing still needs to be done step by step. Some companies say from the very beginning that they want to build a platform, an APP, and big data. The key to the Internet of Things lies in the transformation of thinking, focusing on customers. Pay more attention to the social economy, pay special attention to the cultivation and maintenance of customers, maintain the stickiness of the audience and customers, and then consider how to make profits. Moreover, One Object One Code can play a decisive role in an enterprise. From the primary packaging of a single product, to the secondary packaging such as boxes and boxes, and even the outer packaging such as pallets, these layers of packaging hierarchical relationships do not have One Object One Code. Throughout the entire supply chain, the anti-counterfeiting traceability system lacks the foundation. Everyone can know the specific information of the product, including the name, place of origin, production time, and the logistics links that reached the place.

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