Digital label printing: Arojet EM-313W digital color printing machine

The successful application of digital high-speed printing in label printing can be traced back to the launch of personalized labels by Coca-Cola in 2013. Since then, many people have followed suit. With the continuous improvement of digital printing in quality, speed and other aspects in recent years, the use of digital printing has More and more products are being labeled or labelled. Digital label printing is regarded as the next development focus of digital printing. This is related to the structural changes in the printing industry. With the development of Internet terminal reading, the total amount of content printing is declining. The decline of newspapers and magazines has almost never stopped since 2011. , what you will see at the end of every year is the notice to stop publishing.

The advantage of digital label printing is that it does not require printing plates and can meet the market demand for short print runs and personalization. Let's analyze the printing of 10 or 100 copies, and we can also find that the printing plate is debugged before the official start of printing. The cost is a lot of money if it is spread evenly on each print, and the production process is also long. There are many production personnel involved. On the contrary, color UV digital printing system printing eliminates the need for printing plates and organizes printing according to actual needs. Therefore, digital printing is most suitable for short-run, small print runs, and highly variable prints. The packaging design capabilities of digital label printing to meet personalized needs are still weak. Since the emphasis is on highlighting individuality, design plays a great role. How to combine the design that meets individual needs with packaging products may still need to be accumulated in practice.