Auto parts logos under the wave of new energy

In recent years, as global energy shortages and environmental pollution problems intensify, our government has continuously promoted traditional vehicles to actively explore the new energy market, and domestic new energy vehicles have risen rapidly. Data shows that my country's new energy vehicles will sell 6.887 million units in 2022, a year-on-year increase of 93%, and the market share will reach 26%. According to predictions from the China Association of Automobile Manufacturers, the total number of new energy vehicles in my country is expected to exceed 9 million in 2023, a year-on-year increase of 35%, with a penetration rate of 32.6%. The development trend of new energy vehicles is good, which has promoted the development of the auto parts industry. We see a wide variety of auto parts in the market, with different sizes and materials. In order to facilitate the identification of parts, tracking and traceability, warehousing management, etc., auto parts manufacturing companies will mark the parts. Auto parts logos are very important. They can not only maintain the corporate brand image, but also promote corporate brand promotion and enhance brand loyalty.

Figure 1 Car brake pad

In today's world of counterfeit and shoddy products, many people are afraid of buying second-hand or counterfeit auto parts. Therefore, it is very important for auto manufacturers to print logos on accessories. Auto parts logos usually require high adhesion and are not easy to wipe off, and the printing of auto parts logos requires the use of professional printing machines or inkjet printer equipment. Here, the editor recommends the Arojet product identification printing machine, which uses non-contact printing to code auto parts and prints production batch numbers, brand LOGOs, QR codes, barcodes, text, etc. for auto parts. Information and equipment can be installed on the production line to help companies improve production efficiency. Auto parts are the foundation for the development of the automobile industry and a necessary factor to support the healthy development of the automobile industry. Arojet product identification printing machines can contribute to the development of the new energy automobile industry.

Figure 2 Printing example

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