Anti-counterfeiting applications of industrial digital printing machines

As logos gradually receive more attention from major businesses, the printing industry has also experienced unprecedented development. Printing equipment is widely used in cartons, cosmetics, electronic products, food and other industries. As we all know, industrial digital printing machines can print QR codes, LOGOs, graphics, anti-counterfeiting codes, barcodes, numbers, text, etc., and the barcodes on food packaging contain information about production, transportation, processing, and distribution. Using barcodes printed by industrial digital printing machines can help manufacturers track food quality and after-sales information, achieving effective food supervision and convenient sales. In addition, on the one hand, the printing of food labels can play an anti-counterfeiting role to avoid the phenomenon of cross-selling. On the other hand, it has an inestimable effect on improving the brand image and further attracting consumers' purchasing power and desire to buy.

In the entire packaging process of product production, each product itself and the packaging associated with each product are assigned a unique digital code (similar to our ID card) through industrial digital printing machines and QR code anti-counterfeiting technology. ), this 'identity code' is based on product traceability management needs. The product itself and product packaging at different levels are expressed in the form of QR codes, one-dimensional codes or barcodes. Enterprises can realize traceability management functions such as raw materials, production, logistics and warehousing, sales and marketing through the product's identity code, while consumers can conduct authenticity verification, quality inspection information, traceability information inquiries and participate in marketing interactions.